Chapter Four / SPONSORSHIP79Four Samsung Athlete Ambassadors, as members of Team Samsung, also appeared at OR@S for sixdifferent events, making it a centre of world-wide media attention. Wayne Gretzky, known as 'The Great One' by ice hockey fans around the globe, highlighted theopening of OR@S. Hannah Teter, a silver medallist in women's halfpipe at the Vancouver Games, showed up at OR@S toshare her WOW moments with USA teams of Samsung Mobile explorers, who captured their uniqueexperience at OR@S and shared it online. She also threw a signing ceremony for fans and celebratedSamsung's donation to her charity, Hannah's Gold. Furthermore, Samsung hosted 'Hooray for Hayley', which provided the North Shore Ravens girls'hockey team with the once-in-a-lifetime opportunity of cheering on their hero, Hayley Wickenheiser.Last but not least, Samsung Athlete Ambassador and captain of the Canadian National Ice SledgeHockey team, Jean Labonté, had a tour of OR@S to showcase the diversity of Samsung's products andtechnologies all as part of the unforgettable WOW moments to be witnessed during the Games. Wireless Olympic Works (WOW)Among Samsung's many contributions to the Olympic Movement, Wireless Olympic Works (WOW) wasundeniably the most beloved communication platform. Since its launch at Athens 2004, the WOWplatform has contributed to keeping Olympic officials, athletes and media connected and informedduring the Olympic Games with cutting-edge technology. For the first time ever, Samsung made the WOW technology platform available to the general publicfor Vancouver 2010. Through this evolution to the Public WOW, general Olympic fans around theworld were able to receive up-to-the-minute information, including real-time Games progress, medalstandings and even weather reports. WOW truly helped general Olympic fans to understand theOlympic Games much more immediately and discover their WOW moment more easily by being offeredpersonalised solutions and advanced wireless technology. "People who are away from home can keepin touch with Samsung's WOW application," an anonymous user of WOW application said. WOW has continued Samsung's long-term commitment to the Olympic Movement through its wirelesstechnologies, operational support and the enhancement of people's experiences throughout theGames. In order to generate a more enjoyable Olympic experience, WOW will be with the OlympicGames through London 2012, Sochi 2014 and Rio 2016 with more innovative services.