Chapter Four / SPONSORSHIP85Vancouver 2010 Domestic Sponsorship ProgrammeIn addition to the funding and support offered by the Worldwide Olympic Partners, Vancouver 2010also benefited from a domestic sponsorship programme - managed by VANOC - which grantedexclusive marketing rights within Canada and further helped the funding and staging of the Games.Offering three levels of sponsorship - National Partner, Official Supporter and Official Supplier - theprogramme enjoyed great success, raising significant funds to support Vancouver 2010, and providingVANOC with help for specific operational needs during the planning and staging of the Games.The programme also supported Canada's National Olympic Committee and its Olympic team.The following section outlines the contributions and support that the Vancouver 2010 NationalPartners made before, during and after the Games, which helped make Vancouver 2010 such a great success. |