Chapter Four / SPONSORSHIP91Royal Bank of Canada (Premier National Partner)The Royal Bank of Canada (RBC) was a Premier National Partner and the Official Banking andInsurance Partner for the Vancouver 2010 Olympic Winter Games, as well as a Presenting Partner of the 2010 Olympic Torch Relay. As part of its sponsorship, the RBC Olympians programme hired both Canadian Olympic and Paralympicathletes as community ambassadors who brought Olympic messages of excellence and leadership to Canadian communities.RBC also teamed up with the Royal Canadian Mint to distribute 17 commemorative circulation coinsmarking the Vancouver 2010 Olympic and Paralympic Winter Games.RBC was also the presenting sponsor of the Canadian Olympic School Programme - a school-basedcurriculum programme designed to inspire youth to become 'Smarter, Better, Stronger' by encouragingchildren to explore Olympic values while also promoting healthy, active lifestyles.In addition to contributing funding for the staging of Vancouver 2010, RBC's sponsorship will gotowards funding the Canadian Olympic Team as they prepare to compete in the London 2012 OlympicGames. RBC is the first and most enduring sponsor of the Olympic Movement in Canada, with support dating back to 1947.
92Chapter Four / SPONSORSHIPGeneral Motors CanadaAs the Official Vehicle Supplier, GM Canada provided Vancouver 2010 with a fleet of more than 4,600 vehicles from Chevrolet, Buick, GMC, and Cadillac. GM Canada's advanced technology vehicleshelped VANOC create a sustainable 2010 Winter Games with the most environmentally friendly fleet in Olympic history, through the supply of hybrid, alternate fuel, and other advanced greentechnology vehicles. GM Canada also operated a demonstration fleet of Chevrolet Equinox Fuel Cell vehicles and Chevrolet Volt electric vehicles with extended range capabilities. GM Canada's Games commitment also included support for Canadian amateur athletes and theircoaches through the Chevrolet Making Dreams Possible Programme. In partnership with the CoachingAssociation of Canada, Chevrolet awards coaching grants each year to Canadian athletes and theircoaches at all levels in order to help them achieve their goals of reaching the Olympic podium. For four of its MDP athletes, those hopes and dreams came true during the Vancouver 2010 Olympic Winter Games.