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Above: The lighthouse overlooking the Straits of GibraltarView fromGibraltarChairman of Gibraltar DFAS Claus Olesen explains to NADFAS Promotions and Marketing Director Judith Quiney how he got involved in the launch of a new overseas Society The great thing about NADFAS is that the format of high-quality lectures will work in any country or continent. A convivial setting, enthusiastic volunteers and suddenly, after a lot of hard work, another NADFAS Society emerges. Since 1984 a string of European Societies have sprung up in Belgium, France, Germany, The Netherlands, and Spain. The latest addition to the fold is Gibraltar. In common with many of its European counterparts the major challenge has been keeping in touch with a transient audience whose European base is often a holiday home or temporary work place. Claus Olesen, the fi rst Chairman of Gibraltar DFAS, was persuaded to establish this new Society by Founding Chairman of neighbouring DFAS de la Frontera Paul Moody. William Dawson, the Area Chairman, has also been on hand to offer advice. Claus was familiar with NADFAS as the company he worked for, SGPB Hambros Private Banking - (formerly ABN Amro in Gibraltar), had already sponsored lectures at Costa del Sol DFAS and had been a founding sponsor at DFAS de la Frontera. Here he shares the rewarding and challenging process of setting up a successful new society.JQ: You get sponsorship from local businesses. How does that work for Gibraltar DFAS?CO: I realised very early on that we would have to supplement our membership income if we were to offer a full range of activities. Like some Societies we were able to benefi t from sharing a lecturer with our neighbouring Society, but there are still costs involved and like all Societies we have to cover the cost of the venue etc. We put together a very attractive package for our corporate sponsors, including pre-lecture drinks with our members, giving an opportunity for both members and sponsors to meet in relaxed surroundings, sharing their common interest in culture. For a sponsor introducing their services or just increasing peoples' awareness, this informal setting can work very well. For our members coming straight from the offi ce it gives them the opportunity to relax a little before settling down to listen to the evening's lecture. The additional income can be used to help supplement the cost of the lectures, providing volunteering and social activities as well as the Society's promotional material. Whatever each side's objectives, both should be clear from the start what they want to achieve. That delicate balance of sponsorship against the demands and wishes of members can be hard, but get it right and both sides can benefi t. JQ: What skills do you think you have been able to bring to help set up your Society?CO: Having lived and worked in Gibraltar for 20 years, I have a lot of experience dealing with committees and running events. I felt I could also put to good use my business background, organisational skills and local knowledge of the sponsorship world. In the fi rst year, seven of our eight lectures attracted sponsors.JQ: How did you recruit your committee?CO: As NADFAS members know, good people skills are essential - particularly if you need individuals to join your committee. I was very lucky that so many people who had experience of NADFAS were willing to share that with me. A bit of arm twisting also helped! I also called on the support of friends and our co-sponsor, Ian Le Breton, who is the MD of Sovereign Trust. He is not only a confi rmed art lover and sponsor but he is also now our Vice Chairman. JQ: How do you advertise your meetings?CO: We have found the most effi cient way to communicate with our members is by email. We have set up a Gibraltar DFAS page on Facebook and we produce a monthly newsletter which we email to our members as well as our sponsors, regular guests, artists and the Ministries of Culture and Education. We have also been lucky in that our local fi ne arts gallery let us mail their members with information about our taster lecture last March; building local relationships with like-minded audiences is very important. In addition, we work with a local social media company called WorkItGibraltar, who have been fantastic. Gibraltar is a very small 64 NADFAS REVIEW / SPRING 2012 www.nadfas.org.ukOVERSEAS DFAS