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www.olympic.orgOLYMPIC REVIEW15Jacques Rogge, on behalf of the IOC, washonoured with the Champion of the Earth 2007award. The Chairman of the IOC Sport andEnvironment Commission, Pál Schmitt, and IOCmember Ser Miang Ng received the award onbehalf of the IOC during an official ceremony inSingapore. This prestigious award, presented bythe United Nations Environment Programme(UNEP) since 2004, recognises prominent andinspirational environmental leaders from eachregion of the world. The 2007 winners, whoinclude former Vice President of the United StatesAl Gore, have all made an impact at the policylevel through their leadership, vision and creativity. "I am very proud to receive this award, whichis a great recognition of the IOC's responsibilitytowards, and commitment to, the importance ofsustainable development in sport," said IOCPresident Jacques Rogge in a video message. He continued: "With the upcoming OlympicGames in Beijing, Vancouver and London, wehave important challenges ahead of us. We areglad that we can meet them with the OrganisingCommittees in the host country and host citiesthat are taking our concerns seriously. We haveasked them to place the bar very high, and arechallenging them with strict criteria to berespected."Today, from the beginning of a city's desire tostage an Olympic Games, through to the long-term impact of those Games, environmentalprotection and, more importantly, sustainability,are prime elements of Games planning andoperations. The objective set is to ensure theenvironmentally-friendly staging of the Games andeven more: for the Olympic Games to be a motorto develop and improve the environment in andaround the host city, to leave a green legacy; andto promote awareness on the importance of ahealthy environment. In order to achieve thisobjective, the IOC has cooperated withenvironmental experts such as UNEP since 1994.Through the Olympic Movement's worldwidenetwork, the IOC's message can reach millions ofyoung people and the general public.The cover story of the next issue of OlympicReviewfocuses on the IOC and the environment.AboveIOC Sport and Environment CommissionChairman Pál Schmitt with the awardEB ROUND-UPThe IOC Executive Board (EB) met for the first timein the Chinese capital, Beijing. This EB meetingtook place on 25 and 26 April alongsideSportAccord, an international sports congressbringing together the International Federations thatare members of the General Association ofInternational Sports Federations (GAISF), whosePresident is IOC member Hein Verbruggen. During the course of its two-day meeting, theEB took a number of decisions. It acceptedunanimously to propose to the IOC Session toorganise Youth Olympic Games (YOG). Among otherthings, these Games aim to stop the decline ofsports practice among the young generation, andgive young people an education based on values. The EB also decided unanimously to declarepermanently ineligible six athletes from theAustrian biathlon and cross-country skiing teamswho competed at the Torino 2006 Olympic WinterGames. This decision excludes them from takingpart in any future Olympic Games in any accreditedcapacity - be that as an athlete, coach, official etc.The EB endorsed the IOC's choice of theVoluntarily United Group of Creative Agencies(United), an agency of the WPP group, for thecreative development and implementation of itsglobal integrated marketing communicationscampaign, to be launched in the last quarter of 2007. (Turn to page 17 for details of the aims of the campaign.). The EB's work also included the presentation ofthe reports by the three current OrganisingCommittees for the Olympic Games - Beijing2008, Vancouver 2010 and London 2012 - aswell as those by the Chairmen of the CoordinationCommissions, Hein Verbruggen for Beijing andDenis Oswald for London. During its meeting inBeijing, the EBunanimously decided tonominate four people forelection as IOC members.The IOC Session will voteupon these candidatures inGuatemala City in July.The four are HRH PrincessHaya bint Al-Hussein (UAE),Patrick Baumann (SUI),Andrés Botero (COL) andRita Subowo (INA). Jacques Rogge said:"These are four highlycompetent individuals whowould undoubtedly makean excellent contribution tothe IOC and its workaround the world. The factthat half of the nomineesare women, as was thecase with the nominationsmade in 2006, reflects theIOC's desire to lead byexample as regards ourpolicy of increasing thenumber of women insports organisations."Anita L. DeFrantz wasinducted into the NationalAssociation for Sports andPhysical Education (NASPE) Hall of Fame inrecognition of herchampioning of fair play insports, her athleticaccomplishments and hersupport for quality schoolphysical education andphysical activityprogrammes. Ahmed Al-Fahad Al-Sabahhas been re-electedPresident of the OlympicCouncil of Asia (OCA) until 2011. NEWS IN BRIEFIOCNEWSIOC HONOURED WITHCHAMPION OFTHEEARTH2007 AWARD

16OLYMPIC REVIEWwww.olympic.orgMARKETINGNEWSIOC President Jacques Roggetook an eventful turn as "18thman" on board the Team New Zealand(ETNZ) boat in Valencia (Spain) at the end ofApril. Invited by ETNZ skipper and OmegaAmbassador Dean Barker, Rogge had aclose-up look at the thrilling world ofAmerica's Cup-class sailing. Following hisexciting afternoon on the boat, he said: "Fora sailor like me, to be on such a boat it islike a violinist playing a Stradivarius."Welcoming Rogge to Valencia wasOmega President Stephen Urquhart, who accompanied him on a visit to the ETNZbase, where Team Director Grant Daltonintroduced Rogge to skipper Dean Barkerand the team. After briefing his guests onthe day's event, Dalton invited Rogge toboard the ETNZ boat as official "18th man"for the afternoon's sailing.President Rogge concluded his day ofsailing at the historic Mercado de Colon, inthe centre of Valencia, to inaugurate theOmega "Time for Challenges" exhibitionwith Urquhart. The exhibition illustrates thebrand's long-standing engagement with the "pioneering spirit". Omega has been the Official Timekeeperfor the Olympic Games since Los Angelesin 1932 and has delivered the official resultsat 22 Olympic Games to date. As OfficialTimekeeper, Omega assures the accuracy ofscoring and competition results, andensures that results are delivered promptlyto the public at the venues and throughbroadcast, print and online media toaudiences around the world. BelowJacques Rogge with Team NewZealand skipper Dean BarkerTEAMNEW ZEALAND'S18THMANSAMSUNGSIGNSUP THROUGHTO2016Samsung has become theseventh TOP (The OlympicPartnership) sponsor to sign up for theseventh period of the TOP programme,which includes the Vancouver 2010 and theLondon 2012 Olympic Games. It is also thesecond sponsor, joining Coca-Cola, to havealready signed up for the TOP VIII, whichincludes the 2014 and 2016 OlympicGames. The partnership between the IOCand Samsung, which began in 1997, wasextended for a further eight years during an"electronic" signing ceremony with IOCPresident Jacques Rogge, and Samsung'sChairman, Kun-hee Lee, in Beijing at the end of April.IOC President Jacques Rogge welcomedSamsung's continued commitment to theOlympic Movement: "The IOC is absolutelydelighted to announce the extension of itspartnership with Samsung. Their globalreach, expertise and cutting edge wirelesscommunications systems have provedessential over the last decade in the efficientstaging of the Olympic Games. Samsung'slong-term dedication to the OlympicMovement helps ensure the future of the Games, as well as promoting theOlympic values."Jong Yong Yun, Senior Vice Chairmanand Chief Executive Officer of SamsungElectronics Co. Ltd. said: "Samsung ishonoured to continue to support the OlympicGames for another eight years. We stronglybelieve that the sponsorship will not onlyenhance our brand image but also helppromote our corporate values that celebratepeace, encourage friendly competition andpromote unity among people of all cultures." IOC Marketing Commission ChairmanGerhard Heiberg commented: "Ourpartnership with Samsung through to the2016 Summer Games demonstrates thestrength of the Olympic marketingprogramme. The knowledge and expertiseour TOP partners offer an OrganisingCommittee are invaluable, and the OlympicMovement as a whole benefits from theirlong-term support. Quite simply, staging theOlympic Games would not be possiblewithout our partners across the globe."The world-wide TOP Partners currentlyconfirmed for Vancouver 2010 and London2012 are Coca-Cola, Atos Origin, GE,McDonalds, Omega, Samsung and Visa.Samsung have extended their partnershipuntil 2016 and Coca-Cola's partnershipcontinues through to 2020.AboveGerhard Heiberg, IOC MarketingCommission Chairman, signs thesponsorship agreement in the presence of Jong Yong Yun, Senior Vice Chairmanand CEO of Samsung