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www.olympic.orgOLYMPIC REVIEW17The Organising Committee for the Beijing 2008Olympic Games (BOCOG) has announced theroute and design of the Olympic Torch for theBeijing Olympic Games at a ceremony held inthe China Millennium Monument in Beijing. Therelay is expected to last 130 days and cover adistance of 137,000 kilometres, passing throughfive continents and visiting some of the principalpoints of the ancient Silk Road. With its theme,"Journey of Harmony", and its slogan "Light thePassion", the 2008 Olympic Torch Relay will bean opportunity for BOCOG to share its Olympicmessage with the world. Present at the launchIOC President Jacques Rogge said: "Whenpeople follow the flame along theOlympic Torch Relay route they arealways touched bythe magic ofOlympism. There is a unique party atmospherewherever the Olympic flame passes, with crowdsgreeting the torchbearers with enthusiasticcheers." He continued: "The entire experienceleaves all those who have enjoyed it with aspecial memory. I have no doubt the Beijing2008 Olympic Torch Relay will leave manyextraordinary memories and create new dreamsfor people around the world."Also unveiled at the ceremony was theOlympic Torch that will be used to transport theflame across the globe from Olympia to theNational Stadium in Beijing. The design of theTorch takes into accountChinese artistic heritage andtechnological expertise. The design of the aluminumTorch featurestraditional scrolls and a traditional Chinesedesign called "Lucky Cloud". It stands 72centimetres high and weighs 985 grammes. For more information on the Beijing 2008Olympic Torch Relay and the Torch, visit the Olympic Torch Relay websitehttp://torchrelay.beijing2008.cn/BOCOGANNOUNCESOLYMPIC TORCHRELAY ROUTEThe IOC will be workingwith global advertisingagency United on thedevelopment of a newworldwide campaign dueto be launched later thisyear. The main objectiveis to present the Olympic values of Excellence,Friendship and Respect toa youth audience aroundthe world. The campaignis one of a number of initiatives that the IOC iscurrently considering aspart of an overall strategy of engaging andinspiring young peopleand future Olympic athletes. The creativecontent will be communicated using TV,print and new media, aswell as events in whichyoung people are invitedto participate. PresidentRogge said: "Engagingthe youth audience inboth the Olympic Gamesand values is essential toensuring the future of theOlympic Movement. Thepromotional campaign isan important part of awider approach by theIOC to communicate,engage and inspire a newgeneration of Olympicfans and participants."The IOC will work withpartners in the OlympicMovement, includingNOCs, IFs, TOP partnersand broadcasters to maximise the opportunities presentedas part of the campaign. IOCSELECTSAGENCYGAMESNEWS

18OLYMPIC REVIEWwww.olympic.orgGAMESNEWSOn 27 March, with exactly 500 days togo until the lighting of the Olympicflame at the national stadium inBeijing, BOCOG unveiled theOlympic medals, at a ceremonyorganised at the CapitalMuseum. It is the first timethat jade has been used forOlympic medals. Themedals have been designed withinspiration from "bi", China'sancient jade piece inscribed with adragon pattern. The obverserecalls the Greek origins of theOlympic Games with the wingedgoddess of victory, Nike, and thePanathinaikos Stadium, while thereverse is inlaid with jade with theemblem of the Beijing Games engravedin the metal centre piece. The medalhook's shape is inspired by traditionalChinese art. RightA young boy models the Beijing 2008 medalsFIRST SIGHTINGOF BEIJINGMEDALSNEWSINBRIEF"The eyes of the worldincreasingly focus onBeijing," declared HeinVerbruggen, Chairman ofthe IOC CoordinationCommission, in Beijing atthe end of the eighth visitof the Commission. "The world is watchingand waiting, eager to seewhat Beijing and Chinahave to offer," Verbruggenadded. "This puts a greatresponsibility on the shoul-ders of our partners atBOCOG, but I believe inthem and their ability toshow the world the potential of their countryand their people in the21st century." BOCOG has announced thestart of ticket sales to thegeneral public for theGames. Fans living outsideChina can order ticketsthrough their own NOC orits designated ticketingagent, while fans living inthe territory of the ChineseNOC can order through anumber of different chan-nels. Details on www.tickets.beijing2008.cnLOCOG has announced thecreation of a network ofrepresentatives for theCultural Olympiad.Personalities from eightregions outside London willestablish the programme.