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www.olympic.orgIt is one thing to talk about the Olympic values. It is quite another thing to live them every day.Showing that its values are meaningful throughdirect and socially responsible action is what theOlympic Movement does best. Today the Olympic Movement is focused onpromoting women in sport, protecting athletes,promoting development through sport, promotingsustainable development, respecting the OlympicTruce, promoting culture and Olympic education, and,of course, organising the Olympic Games. Collectively,these goals demonstrate the Olympic Movement'ssocial responsibility and its deep commitment topromoting positive change through sport. VALUES + PRINCIPLES =ACTIONThe Olympic values of excellence, friendship andrespect underpin all of the actions that the OlympicMovement undertakes in achieving its mission. Whilst these values are not specifically referenced in the Olympic Charter, they can certainlybe seen in the Charter's Fundamental Principles ofOlympism and the role that the IOC plays in thepromotion of Olympism. They are the values thatpeople across the world, young and old, rich andpoor, believe in and strongly associate with theOlympic Games. This can be summarised asuniversality, humanism, non-discrimination, solidarity,sustainability and the ongoing promotion of thealliance between sport, education and culture (see sidebar, page 39). The values represent that which is of utmostimportance to the Olympic Movement. The principles,on the other hand, can be considered the OlympicMovement's "code of best practice", which ensuresthe values are represented in the Movement'sactions. As such, the principles form the bridge thatconnects the Olympic values to the programmes that drive Olympism. The values and principles arefurther distinguished by their scope and applicability. Whereas the Olympic values can be ?34OLYMPIC REVIEWOLYMPIC VALUESBRINGINGTHE VALUESTOLIFESTEVEN MAASS ASSESSES HOW THE OLYMPIC MOVEMENT PUTS ITS VALUES INTO PRACTICE AND, DRIVEN BY ITS KEY PRINCIPLES, DEMONSTRATESDAILY A COMMITMENT TO PROMOTING POSITIVE CHANGE THROUGH SPORTRightThe Olympic Rings light up Stadio Olimpicoduring the spectacular Opening Ceremony of theTorino 2006 Olympic Winter Games

www.olympic.orgOLYMPIC REVIEW35