page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

www.olympic.orgOLYMPIC REVIEW37OLYMPIC VALUES?Steadily expanding the women's programme at the Olympic Games and empowering women for leadership and administrative positions in sport. ?Organising world and regional seminars on Women and Sport (and providing scholarship funds for those who wish to attend).?Launching national gender equality activities, research and communication campaigns.?Amending the Olympic Charter to include in its mission the following element: "to encourage and support the promotion of women in sport at all levels and in all structures with a view to implementing the principle of equality of men and women". The Olympic Movement's decades-long effort topromote women in sport reflects all of its core values.Providing opportunities for women on the field of play(and in positions of sports leadership) reflects afundamental respect for the role that women can andshould play in all areas of society. Enhancing sportsopportunities allows women to experience the value offriendship with fellow athletes and thereby contribute tothe building of a peaceful and better world. Finally,promoting sport as a critical element of a woman'shealthy and harmonious development reflects the valueof excellence and encourages women to strive toachieve their personal objectives. These values aretranslated into the programmes of the OlympicMovement through the principles of humanism,universality and non-discrimination.PROTECTION OF ATHLETESThe Olympic Movement takes its responsibility ofprotecting the rights, health and well-being of athletesvery seriously. The most visible programme related to thismission in recent years has been the creation of theWorld Anti-Doping Agency (WADA), which strives toprotect the health of athletes by coordinating the fightagainst doping in sport internationally. Other OlympicMovement initiatives aimed at protecting athletes include: ?Creating the Athletes' Commission to provide a voice for athletes within the Olympic Movement. ?Conducting research in the areas of trauma and injury prevention. ?Developing sports medicine courses and scholarship programmes to educate doctors, physiotherapists, trainers and coaches through practical and scientific training. ?Requiring that cities bidding to host the Olympic Games outline the environmental protection measures they intend to take, including those to protect the health of athletes during the Games.These types of protection efforts demonstrate therespect the Olympic Movement has for its athletes,both as individuals and as advocates for sport insociety. The value of respect is expressed by theOlympic Movement's commitment to establishingindependent commissions and agencies that cater tothe best interest of the athletes. By placing the well-being of athletes at the centre of this mission, the Olympic Movement also is illustrating its principles of humanism and solidarity. DEVELOPMENT THROUGHSPORTNowhere is the Olympic Movement's dedication tosocially responsible action more evident than in itsefforts to develop healthy, well-balanced world citizensand a safe, prosperous, peaceful world community. A number of programmes are in place (or being developed) to position sport as a vehicle tobridge cultural and ethnic divides, create jobs andbusinesses, promote tolerance and non-discrimination,reinforce social integration, advocate healthy lifestylesand place sport at the service of the harmoniousdevelopment of man. Examples of ongoing projectsinclude initiatives aimed at:?Helping to alleviate poverty in Africa?Conducting advocacy work in the area of HIV. and AIDS prevention through sport?Rehabilitating war victims and amputees through sport.?Providing sports equipment and infrastructures to underprivileged communities.?Building sports education centres and infrastructures in developing countries. ?Distributing clothing and sports equipment to refugees.The value of friendship is at the forefront of theOlympic Movement's efforts to preserve human dignityand improve the circumstances of those most in need.Humanism, universality and sustainability are theOlympic principles that allow the expression ofinternational friendship to flourish.PROMOTION OF SUSTAINABLEDEVELOPMENTThe Olympic Movement maintains its relevance byeffectively responding to changes in the world in whichit exists. Sustainable development, for example, wasnot a concern to Coubertin and the original InternationalOlympic Committee. Today, it is of the utmost importance. Since theearly 1990s, the Olympic Movement has focused onestablishing policies and practices that promotesustainable development at national, regional andinternational levels - and particularly within the contextof the Olympic Games. It has, in fact, added"environment" as the third pillar of the OlympicMovement, alongside sport and culture, andestablished a Sport and Environment Commission toadvise the IOC Executive Board on the most appropriateenvironmental protection policies. The OlympicMovement has also been committed to educating itsmembers and other sports practitioners about theimportance of developing sports-related programmesthat maintain a healthy environment and enablesustainable social and economic development.Amongst its many important activities in this area, theOlympic Movement is:?Promoting rigorous planning, management and execution of the Olympic Games, with the goal of minimising adverse environmental effects and providing a "green" model for society.?Promoting long-term social and economic sustainability initiatives that will create a positive legacy for Olympic Games' host cities and countries.?Developing Olympic Games impact reports, which measure the Games' environmental impact and help create a lasting legacy.?Launching an initiative to examine ethical sourcingin the value chain of goods provided to the Olympic Games and wider Olympic Movement. These activities illustrate the respect the OlympicMovement has for the environment, as well as for thepeople, cities and countries most affected by thestaging of the Olympic Games. These values aretranslated into action through principles ofsustainability, universality and solidarity. Together, theseprinciples shape a code of best practice that calls foran appreciation of the global impact the OlympicMovement's actions and decisions may have on the world community. ?LeftThe OlympicMovementpromotes therole of women insport, enablingwomen tocompete at thehighest level andalso empoweringthem to take onleadershippositions insportsadministration

38OLYMPIC REVIEWwww.olympic.orgRESPECT FOR THE OLYMPIC TRUCEOne of the Fundamental Principles of Olympism is toplace sport at the service of the harmoniousdevelopment of man, with a view to promoting apeaceful society concerned with the preservation ofhuman dignity. This principle has always stood as acornerstone of the modern Olympic Movement. It has its genesis in the Olympic Truce, a custom thatwas an integral part of the ancient Olympic Games history, persisting simply by virtue of its sheer moral authority. Coubertin was moved by thepower of this moral tradition and believed the modernOlympic Movement should serve the cause of peace,both within individual nations and at the international level.Given the global political reality in which sport and the Olympic Games exist, the Olympic Movement actively pursues the goals of protecting theinterests of the athletes and sport in general, andcontributing to the search for peaceful and diplomaticAboveThe doveis a symbol ofpeace, a causethe IOC strives to furtherthrough sportOLYMPIC VALUES