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OLYMPIC REVIEW41

culture and Olympic education. It blends powerfulmoving images and music with stirring messagesfromthose who live by, are inspired by, or benefit from thecore Olympic values every day. The development of this DVD marks a concerted effort to share a broad range of OlympicMovement activities and demonstrate how the OlympicMovement is changing lives and building a moreharmonious world. As the IOC President explains, "Our hope is that this video will not only affirm thehard work and commitment of IOC Members and others within the Olympic Movement, but alsogenerate a greater appreciation for the impact ouractivities have on society". ?42OLYMPIC REVIEWwww.olympic.orgOLYMPIC VALUESWhen most people consider the Olympicvalues or, more broadly, the role theOlympic Movement plays in society,they invariably focus on the Olympic Games. This isunderstandable, given the Games' high visibility andthe emotional chord they strike with people around theworld. But the Olympic Games represent just oneaspect of the Olympic Movement. To help convey the breadth of the OlympicMovement's activities, the IOC has developed a DVD,entitled Bringing the Olympic Values to Life, thathighlights some of the most important, but less visible,programmes of the Olympic Movement. "Over the years,we've launched or supported a number of initiatives that,despite falling outside the Olympic Games context, areequally powerful in demonstrating the values ofexcellence, friendship and respect to the globalaudiences we serve. With this DVD, we hope to broadenthe public's awareness of the Olympic Movement'sprogrammes and illustrate the impact our activities arehaving on athletes, children and ordinary citizens aroundthe world," said IOC President Jacques Rogge.The 20-minute DVD, which is enclosed with thisedition of Olympic Review, profiles the OlympicMovement's programmes in the areas of development through sport, Olympic Solidarity, womenand sport, sport and peace, athletes' careerprogramme, Sport for All, sport and environment, andBelowThe IOC'sproduction teamvisited Kenya(bottom left) and Liberia(below) to puttogether theDVD (below left)BRINGING THE OLYMPIC VALUES TO LIFE2007EXCELLENCE, FRIENDSHIP AND RESPECT - HOW THEY ARE BROUGHT TO LIFE