52OLYMPIC REVIEWwww.olympic.org1.2 VISION OF THE XXII OLYMPICWINTER GAMESSalzburg hopes to host a magical celebration of wintersport, serving and strengthening the Olympic Movement bycapturing the imagination of every guest and the world witha level of winter enchantment reminiscent of thebenchmarks set by Lillehammer.Although it is the smallest nation competing for the rightto host the 2014 Olympic and Paralympic Winter Games,Austria and Salzburg offer the Olympic Movement a numberof significant benefits, each of which will contribute to thelevel of magic delivered: ? The storybook settingof a host city considered one ofthe most beautiful destinations in the world, built on anintimate scale in the dazzling architectural style of the 12thand 17th centuries and preserved to perfection in an OldTown recognised as a UNESCO World Cultural Heritage Site.?A host city that can be trusted to perform, a world-class stage that currently produces more than 3,000 civic, cultural and sporting events a year, including theSALZBURG2014CANDIDATECITY
www.olympic.orgOLYMPIC REVIEW53Salzburg Festival, attended by millions and recognisedworld-wide as an annual pinnacle of musical and theatrical artistry.?A low-risk Games plan of logistical efficiency with 8 of11 venues already existingand experienced at hostingworld class events, with 10 of 11 venues aligned along theA1 or A10 autobahns or Salzburg's extensive rail network,which together comprise one of Europe's finest alpinetransportation infrastructures.? The ability of the organising committee to concentrateon the experience of every guestat the Games, from theathletes and spectators to the media and the worldwidetelevision audience. With its existing venues andinfrastructure and a capital venue construction programmeof less than USD200 million, one of the lowest on record,Salzburg can concentrate on creating a magical WinterGames experience for every guest. ? Salzburg's ability to draw sell-out crowdsfor wintersports events is well established. In fact, in the 2005/2006winter sports season, nine winter events at venues within a50-mile radius of Salzburg set records by selling more than375,000 tickets in six weeks. Over the past 20 years, wintersports events in Austria have drawn more than 10 millionfans, in a nation of only eight million people. Thesepassionate and knowledgeable spectators are drawn fromover 150 million inhabitants who live within an 800km radiusof the city. ? Snow venues surrounded by alpine villagesand towns that share the enchanting heritage of a 100-yearlong tradition of winter hospitality, each a distinctcelebration centre ready to welcome the world with open arms each within walking distance of thecompetition arenas. Salzburg is confident it can achieve this vision anddeliver a magical experience for every guest. After all, ithas been preparing to host the Games since 1995. As ithas been building its venues and infrastructure over time,Salzburg has the advantage of making the guestexperience the driving priority of its organisational effort. If it is successful in delivering this level of magic,Salzburg will aim to elevate the Olympic brand worldwide,restoring a high-note of magic to the prestige of the Olympic Movement and thereby strengthening the globalcause of sport. ?