64OLYMPIC REVIEWOLYMPIC RESEARCH CORNERCHALLENGESANDOPPORTUNITIESSEVEN ACADEMICS PRESENT THEIR OPINIONS ON THE MAJOR CHALLENGES AND OPPORTUNITIES FOR THE OLYMPIC MOVEMENT OVER THE COMING DECADES

OLYMPIC RESEARCH CORNEROLYMPIC REVIEW465Throughout its history, the Olympic Movement(OM) has changed in many ways. In doing so it has taken advantage of the manyopportunities offered by the growth in importance ofglobal sport. However, at the same time, the Movementhas also been regularly beset by significant internal andexternal challenges. It is necessary for the developmentof the IOC to address challenges properly in order toestablish and further develop a convincing and uprightprofile of the OM. Seven scholars collaborating with the IOC Olympic Studies Centre summarise what theysee as the key opportunities and challenges. ?LeftThe Olympic Movement faces various differentkey challenges over the coming months and years