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OLYMPIC MASCOTSthe Japanese public until half way through theGames themselves. And for 2010? Vancouver's mascots, Quatchi the Sasquatch, Sumi the Thunderbird and Miga, a surfing obsessed sea bear, an indisputably cutecombination of uniquely British Columbian animalsand myths aimed specifically at children, wereunveiled in 2007.Earlier this year we were introduced to theirLondon 2012 counterparts, too: Wenlock andMandeville, two magically animated drops of steelnamed after Much Wenlock, the English town thathelped inspire Pierre de Coubertin to launch themodern Olympic Games, and Stoke Mandeville,birthplace of the Paralympic Games in 1948. With a back-story written by Michael Morpurgo(the author of countless children's books, as well as War Horse), their own website, Twitter feeds,Facebook pages, blogs and video, these are trulymascots for our times. But will they ever be morepopular than Misha? Only time will tell. ?How well do you know the Olympic Mascots?Can you name each of the ones pictured? OLYMPIC REVIEW63

64OLYMPIC REVIEWOLYMPIC RESEARCH CORNEROLYMPICECONOMICSTHE ECONOMICS OF OLYMPIC GAMES HAVE ONLYBEEN A RESEARCH FIELD FOR THE PAST 15 YEARS ORSO BUT THE AREA IS THE SUBJECT OF INCREASINGFOCUS AND ATTENTION. DR. HOLGER PREUSSOUTLINES THE MAIN LINES OF RESEARCH