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s anticipation for the Winter YouthOlympic Games builds, the IOC and theInnsbruck 2012 Organising Committee(IYOGOC) have been hitting the road tospread the YOG message to as many people aspossible. With help from the International Federations of the seven sports on the Innsbruck 2012 programme,the IOC and IYOGOC have attended some of thebiggest events on the winter sports calendar, helping to promote the Games by handing out YOG goodies tothe crowds, informing the media about Innsbruck 2012and also gaining support from top athletes. An Innsbruck 2012 video has been shown on big screens at some of this season's major events to sell-out crowds. This has also been shared with the wider YOG audiences to enjoy on YOG's socialmedia platforms. Become a fan atwww.facebook.com/youtholympicgames! The first competition to receive the YOG treatmentwas the opening event of the FIL Luge World Cupseason, which, coincidentally, was held on the bobsleighrun in Igls - the same track that will play host to thebobsleigh, skeleton and luge events at Innsbruck 2012.As well as engaging with athletes, media andmembers of the public, the event saw Innsbruck 2012hopeful Nina Prock show her support for the Games bywearing a special bib - featuring the distinctiveInnsbruck 2012 pixel graphics - as she competed inthe World Cup. Prock, the daughter of six-timeOlympian Markus Prock, will now be hoping to racedown the Igls run once again in the first ever WinterYOG next January.In Wengen, for the men's Alpine Skiing World Cup,some of the world's top skiers took time out to chat tothe IOC YOG team, passing on training tips and howthey really feel about racing some of the most difficultruns in the world. The crowds enjoyed posing in theirYOG gear for the camera crews on site.The YOG team also headed to the junior Ski WorldChampionships in Crans Montana, Switzerland and the Biathlon World Cup in Sweden, where formerbiathlon Olympic champion Vincent Defrasne helpedspread the YOG message. At the Snowboard WorldChampionships in La Molina, Spain, the team watchedsnowboard slopestyle - an event that will be held inInnsbruck in 2012."I believe it is our duty to raise internationalawareness of this first edition of the Winter YouthOlympic Games," explains IOC President JacquesRogge, who attended a number of events himself tohelp promote the Games, including the ISU EuropeanFigure Skating Championships in Bern, Switzerland."Even though Singapore 2010 was a great success, weneed to engage with a different public and with differentpartners for Innsbruck 2012. We are thrilled to beworking with the winter sport International Federations,whose help is vital in putting together this campaign.Their support is very much appreciated and we all feelunited to be working towards one goal: makingInnsbruck 2012 a great success." n36OLYMPIC REVIEWATHE INTERNATIONAL OLYMPICCOMMITTEE (IOC), THE INNSBRUCK 2012ORGANISING COMMITTEE (IYOGOC) ANDTHE WINTER SPORTS INTERNATIONALFEDERATIONS HAVE BEEN BUSY PROMOTING THE WINTER YOUTHOLYMPIC GAMES AT A NUMBER OFMAJOR WINTER SPORTS EVENTSONTHEROAD Above Getting into the YOG spirit in Wengen,Switzerland duringthe men's FISAlpine Skiing World Cup RightThumbs upin Crans Montana,Switzerland at theFIS junior Ski WorldChampionshipsFar rightSpreading themessage at the FIS Snowboard WorldChampionships inLa Molina, Spain

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