page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

4OLYMPIC REVIEWOLYMPIC REVIEWCONTENTSOFFICIAL PUBLICATION OF THE OLYMPIC MOVEMENTJANUARY-FEBRUARY-MARCH 2011

OLYMPIC REVIEW5OLYMPIC REVIEWOR CONTRIBUTORSEXECUTIVEBOARDPresident Jacques RoggeVice-PresidentsZaiqing Yu, Mario Pescante, Ser Miang Ng,Thomas BachMembersGerhard Heiberg, Denis Oswald, René Fasel, Mario Vázquez Raña, FrankFredericks, Nawal El Moutawakel,Richard L. Carrión, Craig Reedie,John Coates, Sam RamsamyOLYMPIC REVIEWCommunications DirectorMark AdamsEditor-in-Chief Kathleen Di GiacomoFrench EditionAurélie Eichler Spanish Edition Dolores VázquezProduction Agency Touchline Production Editor Andy TongueArt Editor John Paul YettonSub Editors Laura Adcock, Sylvie Venet-TupyTranslation Denis Echard, LauraNadal Obrador,Ros Schwartz ISSN: 0251-3498Printed in the UKIMAGESCover Image IYOGOC Inside TOPL; Getty Images; AFP; IYOGOC OR CONTACTDETAILSPlease send your letters to: Olympic Review, IOCDepartment of Communications,Château de Vidy, 1007Lausanne, Switzerland. website: www.olympic.org, email: olympicreview@olympic.orgtel +41 (0)21 621 6111fax +41 (0)21 621 6356Olympic Review uses PEFC-certified paper stocksourced from sustainablemanaged forests.Olympic Review is published by the International OlympicCommittee.The articles published in Olympic Review do not necessarily reflect theopinion of the InternationalOlympic Committee. No articles may be reproducedwithout the permission of the IOC Department ofCommunications.NIGEL KENDALLFormer Technology Editor of The Timesnewspaper and timesonline.co.uk Nigel Kendall has been writing about technology and technology issues since the 1980s, when - as Deputy Editor of London's Time Outmagazine - he introduced gadgetsand games to the titles roster of film, theatre and the arts. Beginning on page 40, he investigates the impact of social media on communications strategies of major organisations around the world andassesses how the IOC has risen to meet these challenges.DRAZENPINEVICDrazen Pinevic is a sports writer for theSportske novostijournal in Zagreb. He receivedthe Croatian Association of Sports Journalistsprize for best-written journalism about theOlympics Games in 2000 and 2004. Inaddition to those Games he has also coveredthe 2008 Games in Beijing and 29 World andEuropean Handball Championships. Heinterviews Croatian handball player Igor Vori aspart of our continuing countdown to the 2012Games in London on page 68.MICHAEL STONEMANMichael Stoneman travelled to Innsbruck for theone-year-to-go celebrations ahead of the firstWinter Youth Olympic Games to sample theatmosphere for this issue's cover story. Hecatches up on the preparations, including detailsof the new mixed-gender events in the sportsprogramme and the Culture and EducationProgramme, which features six different excitingmodules. Turn to page 28 to learn more.