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place in the more remote past, residents can bemore effectively influenced by leveraging intangiblecomponents, which are valued even after a number of years. Olympic Games candidate cities and elected hostcities should include in their legacy plans specificactions and efforts aiming to enhance thesustainability of this emotional link. This long termand sustainable approach is particular important toensure that the younger generations will continuebenefiting from the post-Olympic Games tangible and intangible outcomes. ?OLYMPIC REVIEW67Kiki Kaplanidou is an AssistantProfessor at the University of Florida,Department of Tourism, Recreationand Sport Management and anaffiliate faculty member of the EricFriedheim Tourism Institute. She has professional experience working with the Athens2004 Olympic Games and her work is published injournals such as Journal of Sport & Tourism, Journalof Sport Management, Event Management and theInternational Journal of Sport Marketing andSponsorshipand Sponsorship.

68OLYMPIC REVIEWLONDON 2012A delightedZaguniscelebrateswinning gold in BeijingPURSUIT OFPERFECTION OLYMPIC REVIEWCONTINUES ITS COUNTDOWN TO THE2012 GAMES IN LONDON WITH EXCLUSIVE INTERVIEWS FEATURING STARS OF YOUR FAVOURITE OLYMPIC SPORTS