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14OLYMPIC REVIEWThe IOC has awarded NBCUniversal (NBCU) thebroadcast rights in the US for the the 2014 OlympicWinter Games in Sochi, Russia, the 2016 OlympicGames in Rio De Janeiro, Brazil, the 2018 OlympicWinter Games in PyeongChang, Republic of Korea,and the 2020 Olympic Games.NBCU has acquiredthe broadcast rights across all media platforms. Theagreement is valued at USD 4.38 billion."We are delighted to have reached an agreement with our longstanding partner, NBCU,"said IOC President Jacques Rogge. "We receivedthree excellent bids and would like to thank eachbroadcaster for their presentations. In the end wewere most impressed with NBCU, whichnot onlyhas a track record for broadcasting the Games thatspeaks for itself, but also has a clear and innovativevision of where it wants to take the broadcast ofthe Games between now and 2020."The IOC based its decision on a long-termbroadcast strategy aimed at ensuring broadcasts of the Olympic Games of the highest quality, maximising exposure across media platforms, and securing the financial future of the OlympicGames and the Olympic Movement.IOC AND UNODC TEAM UPIOC President JacquesRogge and YuryFedotov, ExecutiveDirector of the UnitedNations Office on Drugsand Crime (UNODC),met in Lausanne toformalise therelationship betweentheir two organisations,which have beencooperating on a case-by-case basis since themid-1990s. The newMemorandum ofUnderstanding sets thefoundation for a strongpartnership that aimsto use the power ofsport for positivechange and youtheducation as well as tofight cheating in sport. The IOC has agreed broadcasting rights deals in France, Germany, theRepublic of Korea, Panama and Mexico for upcoming editions of theOlympic Games and the Olympic Winter Games. France Télévisionshave acquired the exclusive broadcast rights across all media platforms in France for the 2014 Olympic Winter Games in Sochi,Russia, the 2016 Olympic Games in Rio De Janeiro, Brazil, the 2018Olympic Winter Games in PyeongChang, Republic of Korea, and the2020 Olympic Games, which have yet to be awarded to a host city.SBS acquired the exclusive broadcast rights in the Republic ofKorea and the Democratic People's Republic of Korea for the 2018Olympic Winter Games in PyeongChang and the Games of theOlympiad in 2020, the Olympic Winter Games in 2022 and the Games of the Olympiad to be celebrated in 2024, all of which have yet to be awarded to a host city. The agreement includes broadcast rights across all media platforms, as well as a commitmentto broadcast the Youth Olympic Games during the same period. IOCExecutive Board member Richard Carrión, who led the negotiations,said: "This is the first broadcast agreement we have reached for theperiod running to 2024. This long-term agreement is testament to thecontinuing appeal of the Olympic Games, and we are delighted thatSBS will continue to provide fantastic coverage of the Games well into the next decade."In Germany, ARD and ZDF have been awarded the broadcast rightsfor Sochi 2014 and Rio 2016 across all media platforms, includingfree-to-air television, subscription television, internet and mobile. In Panama, the free-to-air television and radio broadcast rights forthe London 2012 Olympic Games have been awarded to theCorporación Medcom Panamá (Medcom). Meanwhile, in Mexico, theIOC has awarded free-to-air television, cable and satellite television andradio broadcast rights for the London 2012 Olympic Games to Televisa. IOC&GEEXTENDPARTNERSHIP TO2020IOCAWARDSUSBROADCASTRIGHTSTONBCUNIVERSALBROADCASTRIGHTS AWARDEDFOR SUMMERANDWINTERGAMESThe International Olympic Committee (IOC) hasannounced an extension to its current WorldwideTOP Partnership with GE through to 2020, includingthe 2014 Olympic Winter Games in Sochi, Russia,the 2016 Olympic Games in Rio De Janeiro, Brazil,the 2018 Olympic Winter Games in PyeongChang,Republic of Korea, and the 2020 Olympic Games,which have yet to be awarded to a host city. Theannouncement means that GE will continue as theexclusive provider of a wide range of innovativeproducts and services that are integral to staging asuccessful Olympic Games.IOC President Jacques Rogge welcomed GE'scontinued commitment to the Olympic Movement:"GE is a leading organisation, with innovation andsustainability at its core. Over the years, GE hasbecome a vital part of the efforts to deliversustainably responsible Olympic Games. We aredelighted to continue our work with them." GerhardHeiberg, Chairman of the IOC MarketingCommission, said: "The Olympic Movement relies onthe expertise of our Partners in order to be able toorganise a successful Olympic Games. "GE is a world-class organisation, a marketleader in a wide range of fields, and a company thattruly understands and shares the Olympic values." BelowThe IOC has extended its WorldwideTOP Partnership with GEthrough to 2020Above(left to right) Richard Carrión, IOC EBMember; Brian Roberts, CEO and Chairman,Comcast; and Jacques Rogge, IOC PresidentNEWS INBRIEF

This year's Olympic Day, celebrated on andaround 23 June, saw more people gettingactive than ever before. By reaching out to its millions of fans on Facebook and followerson Twitter and YouTube, the IOC promptedmore people around the world to get up and get active, and then share theirsporting moments via videos, photos and text messages. "I am thrilled to see how many people areembracing the spirit of Olympic Day andsharing their sporting moments with us," saidIOC President Jacques Rogge. "This is whatthe IOC has always strived to achieve: to getpeople active regardless of their age, genderor athletic ability. Thanks to our initiatives insocial media, we are reaching out to an evengreater number of people around the worldand spreading the values of sport."Twitter and Facebook users were invitedto share what they were up to in terms ofsporting activities, and tens of thousands ofcontributions from people being active weresubmitted. Jose Zapiain Busto, from Hawaii,won a trip to the London 2012 OlympicGames for his sailing photo posted on Twitter,while Dana Spinks, also from the USA, won a trip to Lausanne and The Olympic Museumfor her pole vaulting video posted onFacebook. On YouTube, a stunning videoentry of biking in Nuremberg from SaschaStraub from Germany won him a trip to thefirst Winter Youth Olympic Games inInnsbruck in 2012. In China, a call to action was also sentout on the IOC Weibo microblog and theYouku video channel, with various prizesbeing awarded. The IOC currently interacts with over fourmillion fans on Facebook, with roughly10,000 new fans joining every week. Morethan 135,000 people follow the IOC onTwitter and in 2010 the IOC's website,, registered more than sevenmillion visits. The homepage of the IOC'swebsite highlighted all the Olympic Dayactivities taking place around the globe via aworld map, displaying events organised byaround 170 National Olympic Committees(NOCs). The map received 150,000 views. Finland integrated Olympic Day into "YourMove", a mass event that involved 42,000young people. The United States hosted thelargest Olympic Day celebration in its history,with more than 350 events. In Australia, 100Olympians including champions Susie O'Neill(swimming) and Nikki Hudson (field hockey)visited schools to talk about their Olympicexperiences. In Lusaka, Zambia, the firstOlympic Youth Development Centre in theIOC's Sports for Hope Programme organisedan 8km race in which 1,000 peopleparticipated. Special educational workshopson the Olympic values, the fight againstdoping, HIV/AIDS awareness, environmentalpreservation, child protection and girlempowerment were also conducted as partof the celebrations. And in Japan, which was hit by a devastating earthquake andtsunami in March, a charity concert wasorganised for more than 2,000 people. Theproceeds will benefit projects that use sportas a vehicle to bring relief and hope to theJapanese population. LeftThe IOC encouraged visitors to uploadtheir sporting videos to its YouTube siteBelowOlympic Day activities were held byaround 170 NOCs all over the worldRECORDPARTICIPATION ATOLYMPIC DAY2011OLYMPIC REVIEW15