OLYMPIC REVIEW15Worldwide TOP Partner Coca-Cola hasunveiled its campaign for the London2012 Olympic Games, entitled Move tothe Beat. Coca-Cola is working withGRAMMY award-winning producer MarkRonson and chart-topping vocalist Katy Bto fuse the sounds of Olympic sports withthe beat of London music. Ronsontravelled the world gaining inspiration forthe track and meeting young athletes to record their sounds, which provide thebeat of the song.The ambition of Move to the Beat is tobring teens closer to the Olympic Gamesand to sport in general. Harnessing teens'passion for music, and drawing inspirationfrom London's musical heritage, thecampaign fuses London music withOlympic sport to connect young people to London 2012."The number one passion point forteens is music," said Shay Drohan, SeniorVice President of Sparkling Beverages at The Coca-Cola Company. "ThroughMove to the Beat, Coca-Cola is inspiringteens around the world to move to thebeat of London and come together in thebiggest Olympic Games activation in our84-year partnership."Below Award-winning producer MarkRonson is working with Coca-ColaThe 14th World Conference on Sport for All washeld in Beijing with 527 participants from aroundthe world issuing a call to action in a unanimouslyapproved final declaration. Tabled by IOC Sport for All CommissionChairman Sam Ramsamy at the closing ceremony,the declaration called on sports and non-sportsorganisations such as governments, the healthsector, schools and corporations, to embrace thespirit of Sport for All and promote participation by all sectors of society in sport and physical activity.Among the action points contained in thedeclaration, the participants called for increasedcollaboration between the various entities involvedin promoting the benefits of Sport for All activities,the use of tools such as social media to spread themessage and promote dialogue, and theorganisation of Sport for All events wherever possible."We have had a really excellent WorldConference, and I would like to thank the organisersfor their work," said IOC President Jacques Rogge."Our philosophy and approach to this year'sConference was to share ways to get people of allages and abilities more active. We haveaccomplished a lot this week in a very interactiveand stimulating environment, and our declaration is an important step in the right direction."The 15th Conference will be held in Lima, Peru, from 24 to 26 April 2013.Right Workshops outside The Bird's Nest in BeijingCOCA-COLALAUNCHESMOVETOTHEBEATCAMPAIGN14THWORLD CONFERENCE ONSPORT FOR ALLISSUESCALLFORACTIONIOCPRESIDENTINTERACTSWITHOLYMPICFANSONCHINESEMICROBLOGJacques Rogge opened new web horizons whenhe went live on the Web during an hour-longinterview on China's largest microblogging site,Sina Weibo.President Rogge answered a variety ofquestions selected from those submitted by overtwo million fans of the Olympic page onweibo.com. While video of the interview wasbeing streamed live, President Rogge'sstatements were being simultaneously tweeted.Approximately 100,000 messages before andduring the live chat were exchanged on Weibo. In less than 24 hours following the interview, thevideo of the Q&A session had been viewed overone million times, while the Olympic site on Weibo welcomed over 40,000 new fans over the same period.Moderated by Xinhua News Agency journalistYang Ming, the interview covered a range oftopics, from the upcoming Youth Olympic Gamesin Nanjing in 2014 to the 14th World Conferenceon Sport for All. President Rogge's interview on Weibo alsocreated waves offline. The event was covered by more than 20 newspapers across China, overa dozen TV stations, and numerous online media in addition to the news agencies Xinhua andChina News Agency.
16OLYMPIC REVIEWThe Organising Committee for theRio 2016 Olympic Games hasmarked the five-years-to-gomilestone by unveiling the first new venue- the Athletes' Park.During an event in Rio de Janeiro, Rio2016 President Carlos Arthur Nuzmanpresented a progress report to assembleddignitaries that detailed the work alreadyachieved, including the start of renovationwork at venues such as the MaracanaStadium and the Sambodromo, and thesecurity improvements that are alreadybenefiting more than 300,000 people in 18 communities. "Today we are already experiencing thetransforming power of the Games," saidNuzman. "Undoubtedly the choice of Rio to hostthe 2016 competitions has been turningthe eyes of the world towards the city andthe country. I would like to reiterate myconfidence that we will successfully fulfillour mission and that, in five years' time, we will deliver excellent Games that will bethe evidence of sustainable transformationthrough sport."The following day, the Rio 2016Organising Committee unveiled theRIO2016CELEBRATES FIVE-YEARCOUNTDOWNLONDON'SOLYMPIC PARKHOSTS FIRSTMAJOR EVENTLONDON2012 TORCHRELAYROUTEUNVEILEDThe London 2012 Olympic flame will visit iconiclandmarks including Loch Ness, Snowdon,Stormont and Stonehenge as it is carried acrossthe UK by 8,000 torchbearers during the London2012 Torch Relay. In addition to these sites, theLondon 2012 Organising Committee (LOCOG) hasalso revealed the 1,018 cities, towns, and villageson the route of next year's relay. The 70-dayRelay, presented by Coca-Cola, Lloyds TSB andSamsung, will start at Land's End on 19 May2012. The Olympic flame will then travel anestimated 8,000 miles around the UK before itreaches London ahead of the Opening Ceremonyon 27 July 2012. During the course of the Relay,the Olympic flame will come to within 10 miles of 95% of the population of the UK.London's Olympic Park has successfully staged its first major event, as preparations forthe 2012 Olympic Games continue. TheLondon International Basketball Invitationalwas held at the brand new BasketballArena, which is one of the largest temporary venues ever built for theGames, and saw hosts Great Britain takeon teams from Australia, China, Croatia,France and Serbia.The six-team men's tournament featured several stars from America's leading NBA sides, including Britain's LuolDeng and France's Tony Parker andJoakim Noah. The French team won allfive of its games and its star players weresuitably impressed by the Olympic venue,where they will hope to compete in 2012."I think it's great," said Parker. "I cansee the excitement on people's faces.Everybody is happy. London is going to bea great host so hopefully we can qualifyand come back next year."The tournament formed part of theLondon Prepares series, which has seen the British capital's Olympic venues playhost to several world-class sporting eventsin the build-up to London 2012. The seriesis an integral part of preparations for theGames, enabling the London 2012Organising Committee (LOCOG) to test its Games-time operations.Athletes' Park, with Olympic taekwondomedallist Natalia Falavigna joining over 100 young people from community sportsprojects to experience the park for the first time. Located just 300m from the OlympicVillage, the park will provide a leisure andrest area for athletes during the Games. It will also host major events both beforeand after the Games, while also providingthe city with a new public recreation area.Eduardo Paes, the Rio de JaneiroMayor, stressed that the unveiling of thepark is further evidence that the OlympicGames are already transforming the city."The most important part of the Gamesis what they leave for the city," said Paes."And with five years to go to the OpeningCeremony, we are already giving Rio a newrecreational area."AboveRio 2016 President CarlosNuzman with young gymnasts at theunveiling of the Athletes' Park