OLYMPIC REVIEW33The Games themselves will kick off with anelaborate 90-minute Opening Ceremony atInnsbruck's Bergisel Stadium. The city's Olympichistory will be the main focus of the ceremony,which will be attended by 13,000 eager Olympicfans and will feature the lighting of the Olympiccauldron. The Closing Ceremony, on 22 January, will be a smaller affair held in the city centre, at theMedal Plaza on Maria-Theresienstrasse, where the medal presentations will also take place duringthe Games.In line with the goals of the YOG, a Culture andEducation Programme (CEP) will be held alongsidethe sporting programme, with a comprehensiverange of activities awaiting the athletes in Innsbruck.Under the slogan "Everyone can be part of it", thethe young athletes, while also encouraging teamspirit and cultural exchange.The Winter YOG will also see Olympic medalsawarded in women's ski jumping for the first time,while snowboard slopestyle and ski halfpipe will also make their Olympic debuts. All the Olympic competitions will take place atvenues that hosted events during the 1964 and1976 Winter Games. The Seefeld region, which willhost the Nordic competitions, and the Patscherkofelmountain, which will stage the Alpine skiing events,are already renowned as the scenes of memorableOlympic moments, including Franz Klammer'sdownhill victory at the 1976 Winter Games, which is regarded as one of the greatest Austrian sportingmoments of all time.CEP will incorporate topics such as the OlympicValues, Healthy Lifestyle, Social Responsibility,Expression and Skills Development."It gives us the opportunity to give the youngathletes the tools that they need for life later on,"explains Rogge. "We have young athletes between theages of 15 to 18. There is a sporting aspect becausethey are the best ones from their age category - there is a very high level of competition. But next tothat is a wonderful part made of cultural andeducational experiences which is very important."Through seminars and information brochures onnutrition and anti-doping, the focus will be placed on helping young people lead healthy lives. Topicssuch as environmental protection, conscious use of resources, the exchange of ideas and the ?Far rightExcitement hasbeen building inInnsbruck as itprepares to hostthe first everWinter YOG Above(top) YoungAmbassadors willserve as positiverole modelsAbove (bottom) Alltickets are free of charge tothe public"THERE WILL BE A UNIQUEMIX OF SPORTING AND CULTURAL ACTIVITIES"
spreading of Olympic values via new media, as wellas the development of professional career planning,will all be part of the programme too."We want to help them be better citizens in laterlife," says Rogge. "We teach them how to lead ahealthy lifestyle, how to interact with the media, weteach them about social values, such as respect of the environment and about the prevention oftransmittable diseases, and injuries. All these kindsof values that are important not only for their livesas athletes, but for their lives as a whole."Young Ambassadors, selected by the NationalOlympic Committees, will encourage athletes to takepart in the activities and help educate them aboutthe Olympic values. Athlete Role Models will alsoplay a key role in Innsbruck. These prominentathletes - among them many former Olympicchampions - will advise young people during theGames and serve as positive role models. In aspecial lounge inside the Youth Olympic Village,young athletes will have the opportunity to talk withtheir sporting heroes, such as Samppa Lajunen, tripleworld champion in Nordic combined, and Canadianspeed skating legend Jeremy Wotherspoon.?34OLYMPIC REVIEWBelowYoungathletes will beable to exchangecontact detailswith each othersimply bytouching theirYOGGERs togetherOne of the main goals of the Youth Olympic Games(YOG) is to bring together young athletes fromaround the world to make new friends and learnabout different cultures. And now, the Winter YOG is making it easier than ever for the young athletesto connect with one another. Thanks to theintroduction of the YOGGER, an innovative USBdevice that uses Near Field Communication (NFC)technology, young athletes are able to exchangecontact details - including email and blog addressesand more than 40 different social media profiles - ina fun and secure way. All they need to do is touch their YOGGERstogether, wait for the lights to flash green, and theywill have exchanged their details wirelessly. Thissimple "Touch & Glow" process also makes it easyfor athletes to stay in touch once the Games havefinished and allow them to become part of thegrowing YOG community online.The "Touch & Glow" feature will also play a keyrole in the Culture and Education Programme (CEP),enabling athletes to collect digital information,including brochures, videos and images, by touchingthe device to special tags during CEP activitiesin the Youth Olympic Village. They willalso be able to collect points forthe Athletes' Challenge byconnecting with the instructorsof the CEP activities. Pre-Games,the young athletes will have access to must-know information about Innsbruck 2012 includingvideos, info sheets and promotional material byusing YOGGER's "Plug & Discover" feature in theircomputer.During the Games, the "Connect & Share"feature will allow athletes to create their ownpersonal profile card on the YOGGER onlineplatform. They can choose what content they wishto share and view a personal timeline of who theymet when and what information was collected.During Innsbruck 2012, team officials, YoungAmbassadors, Young Reporters and Athlete RoleModels will also receive YOGGERs, which will help tomaximise the opportunities for all participants toconnect with each other and make new friends.BelowThe YOGGERs will help young athletes makenew friends during the GamesTHE YOGGERINNSBRUCK 2012 WILL SEE THE INTRODUCTION OF THE YOGGER - AN INNOVATIVE DEVICE THAT WILL BE DISTRIBUTED TO ALL PARTICIPANTS AT THEWINTER YOUTH OLYMPIC GAMES TO HELP THEM INTERACT WITH ONE ANOTHERGET CONNECTED