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AVEVA Americas celebrated the opening of its state- of- the- art Business Performance Centre on March 2, 2010, at its Americas headquarters in Houston, Texas. The invitation- only event included a breakfast and presentation for EPCs on preparing for the economic rebound. Speakers from Mustang and WorleyParsons, as well as from AVEVA, delivered presentations on the evaluation of Asset Lifecycle Management solutions, using the impressive 20- foot by 5- foot, 6.6- million pixel rear- projection screen. Other attendees came from companies including the Alliance Wood Group, J. Ray McDermott, Audubon Engineering, TDS, Cimation, and Doris. ' We couldn't be happier with the resources of the Business Performance Centre, and the reception it received,' said William Muldoon, Executive Vice President of North America, AVEVA Inc. ' The feedback from attendees was overwhelmingly positive. The event demonstrated the value and the potential the new Business Performance Centre offers our customers and partners, and we're already scheduling new events for the next several months.' Shortly after the EPC breakfast, a similar event was held for Owner Operators, and the attendees came away with valuable insights into operational integrity management. Many attendees were overheard marvelling at the Centre's capabilities, and several are already making plans to use the facility for their own functions. In fact, FIATECH has announced its summer Board meeting will be held at the Centre in July 2010. ' This is going to be an exciting place where, in a comfortable, immersive, and interactive environment, we can show how our solutions can benefit our customers and partners,' Muldoon continued. ' The facility will also be open to our clients as a virtual design centre, custom- made to help them position their companies to take advantage of future marketplace trends and opportunities. They'll have a fully- equipped, secure centre to fuel their creativity and help them address their design and information management needs, as well as to host events for their own clients.' Muldoon explained that, in an era of declining trade show attendance, the centre fills a valuable niche. ' Today's generation of business leaders are moving away from costly trade shows. Instead, they're looking for something more personal, where they can get to know vendors and can meet prospects in a more relaxed, business- like environment. This Centre fits in perfectly with these changing needs.' AVEVA'snew Business Performance Centre debuts Mark McKee Marketing Specialist, AVEVA Americas Customers now have a ' virtual- design' facility to support their business objectives. Page 14| AVEVA PIPELINE | 2010 Issue 2 The AVEVA Business Performance Centre is equipped with the latest audio and visual equipment to demonstrate global design, engineering, construction, and operations solutions for the process, power, oil & gas, and shipbuilding industries. AVEVA's development of the Centre is part of its commitment to continual progression in world- class engineering design and information solutions. ' Even though the nation's economy has been in a downturn recently, AVEVA hasn't stood still,' Muldoon explained. ' We're investing, we're hiring, we're training, we're expanding. We're ready for the future. The construction and opening of this Centre is just the culmination of all of the work we've done over the last year to position ourselves to take full advantage of the coming economic rebound and reap the rewards, together with our customers. That's what " continual progression" is all about.' While AVEVA has offices worldwide, it was no accident the new Business Performance Centre was ultimately located in Houston, Texas. Houston remains the energy capital of the world, and nearly every major oil & gas company has a significant presence in the city. Numerous alternative energy companies also call Houston home. In addition, the city hosts dozens of the top EPC firms, several within close proximity to AVEVA's west Houston offices. AVEVA's strategic location should be a boon for the Centre, and the EPC kick- off breakfast showed there is plenty of interest in the new facility. ' I am very excited by this new Business Performance Centre and the prospects it brings,' Muldoon said. ' Our customers and partners are going to really benefit from the immersive approach we've developed with this facility, and I predict you're going to see a lot of major projects come out of the centre that set new standards across the industry. The Centre should play a strategic role in helping AVEVA service the needs of our customers and partners in the Houston area, as well as around the globe.' ' AVEVA's development of the Centre is part of its commitment to continual progression in world- class engineering design and information solutions...' William Muldoon, Executive Vice President of North America, AVEVA Inc. WorleyParsons's Randy Williams discusses prospects for a potential global economic rebound, at AVEVA's Business Performance Centre premiere in Houston, Texas. AVEVA PIPELINE | 2010 Issue 2 | Page 15 |