3www.responsiblebusinessevent.org 17 - 18 March, Business Design Centre, London, UKShow Guide

About 1.4 billion people in the world still live in extreme poverty - on less than US$1.25 per day. They lack the essentials that we take for granted: clean water, food, healthcare and education. Despite the scale of the challenge, Christian Aid believes that poverty can be eradicated, but we can only do this by working together with the private sector, governments and civil society organisations. 'Business is a primary driver of innovation, investment and job creation. There is no longer any doubt that business plays an integral role in delivering economic and social progress' United Nations Secretary-General Ban Ki-moon, September 2010.Below: our partner DDS trains women in India in methods to preserve seeds. A woman from each group runs a seed bank from which farmers can take seeds, which they then repay with interest, meaning they no longer have to buy expensive commercial seedsThe BUSineSS of enDing poverTyhow your organisation can work in partnership with Christian Aidvisit us on stand 141 today and find out how we can work together towards the eradication of poverty.UK registered charity number 1105851 Company number 5171525 Scotland charity number SC039150 Northern Ireland charity number XR94639 Company number NI059154 Republic of Ireland charity number CHY 6998 Company number 426928 The Christian Aid name and logo are trademarks of Christian Aid; Poverty Over is a trademark of Christian Aid. © Christian Aid March 2011