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Rio provides the perfect moment for launching this Revolution. By doing so we can kick start the accelerated transition to the green economies we need for a sustainable and prosperous 21st Century. In Rio, we will be reaching out to governments, business leaders and opinion-makers to develop this vision and make it happen. We will be seeking commitments and practical solutions from our private and public sector partners. We will be highlighting those that are already leading and discussing how we can scale-up these efforts. We will work with our partners, including the UN Global Compact and the World Bank, to begin laying the foundations for a smarter, better, more prosperous future for all. The Clean Revolution is not one of our options. It is our only option. It is very much achievable. It is indeed inevitable. We have the requisite technical knowledge and institutional capacity to achieve the transition to a low-carbon economy within the narrowing time constraints we face. We can reduce emissions and at the same time meet growing energy demands. And we can do this in a way that will support economic growth, create jobs and enhance social conditions across the globe. Underpinned by innovative leadership, The Clean Revolution provides a positive and inspiring vision of tomorrow while answering the economic and political imperatives of today. In order to expand the Clean Revolution Campaign we will need all the support we can get. See how you can follow and share its inspirational story by visiting thecleanrevolution.org, following @ClimateGroup on Twitter and using the #CleanRevolution hashtag. nABOUT THE AUTHORMark Kenber is the CEO of The Climate Group. He has worked on climate change for sixteen years and is an expert on international climate policy. Mr Kenber has been instrumental in developing The Climate Group's programmes in India and China, and directed ground-breaking international projects with the finance, energy, technology and aviation sectors.Mr Kenber advised former UK Prime Minister Tony Blair in the joint policy initiative Breaking the Climate Deadlock (2008-2009), which produced a series of high-level reports outlining the economic and technological rationale for a global climate deal and its key components. He is also a carbon markets expert and co-founded the Verified Carbon Standard, now the most popular kitemark for the US$400 million voluntary market.Previously, Mr Kenber was Senior Policy Officer for WWF's International Climate Change Programme, where he led the creation of the CDM Gold Standard.inNOVATION TECHNOLOGY 109

Solid Sustainable Environmental Management for the Growth of Business and Society TThe world economy today is going through a significant change typified, for instance, by rapidly intensifying globalisation, the remarkable growth of emerging economies and technological advances. At the same time, various global problems threatening the sustainability of the Earth and the human society have been worsening. These include the shortages of energy, food, and water as well as the issue of climate change.Japan's earthquake and tsunami and the resulting nuclear plant accident on March 11, 2011 became a stark reminder of both the importance of ensuring a stable energy supply and the associated inherent risks. This natural disaster has had a great impact on the Japanese people's ideas of appropriate energy consumption. Such a change has been noted not only in Japan but also in the rest of the world. Now is the time that we should rethink the paradigm of contemporary society, which is based on the massive use of energy and resources, and accelerate our efforts to shift to a sustainable society that uses finite resources effectively and efficiently.Through its sustainable environmental management, the Ricoh Group has long been contributing to helping our society move from the current model based on mass consumption and mass disposal to a society based on a sustainable business model. To ensure that all the people around the globe, including those in emerging countries, are able to lead a prosperous and convenient life, it is imperative to reduce our impact on the environment to a level that the Earth's self-recovery capabilities can manage. This calls on corporations to develop and establish new, innovative business models which can lead such transformational efforts in society. With this recognition, the Ricoh Group has been and will be contributing to building a sustainable society by using its technologies and know-how developed over the years to offer innovative products and services which enable effective use of resources and energy.Creating new businesses that help society reduce its environmental impactThe Ricoh Group constitutes a global corporation. Our development and production bases are located in five major regions and our sales and support network covers more than 180 countries and regions.Under the new three-year management plan from fiscal 2011, we are currently focusing on the four objectives specified in the management plan: business creation and integration, acceleration of global expansion, highly efficient business operations and acceleration of the promotion of sustainable environmental management. We also recognise that our customers' business and work styles have been changing. These changes are happening in response to the rapid development of an information society as well as emerging resource and energy issues in the recent years. To achieve the shift of our business models and create new businesses to keep up with such changes on the customers' side is a pressing task for us.As business leaders look to the next decade of business challenges, many (six out of ten) acknowledge that the markets where they operate will be significantly altered between now and 2020, bearing little similarity to today. There is no doubt that successful organisations of the future will be Above: Shiro KondoRight: Ricoh eco billboard which runs on wind and solar energyShiro Kondo, President and CEO, Ricoh Company Ltd110 innovation technology