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Above: Dr Lienne Carla PiresBelow: 3M Curauá Bath Sponge: a greener innovation Pictured bottom: 3M headquarters in Brazilwe have a huge potential for the development of technologies for prevention, treatment and disposal.This is a great opportunity for the government and private sector to collaborate and share experiences on this matter. The philosophy of "the 3Rs" and eco-efficiency are also very important in managing a company's environmental impacts. Some industries and production sectors have noticed direct cost reduction when they optimise the manufacturing processes, generating less waste and maximising the use of natural resources. Consequently, these actions increase profit margins.3M was an early adopter of these strategies. In the 1970s, 3M established a corporate programme called Pollution Prevention Pays (3P). 3P is based on the belief that a preventative approach is more effective, technically sound, and economical than conventional pollution controls. End of pipe practices require natural resources, human energy, and usually are costly operating systems that only constrain the problem temporarily; they do not eliminate it. And conventional controls only constrain the problem temporarily; they do not eliminate it. 3P is different, because it reduces consumption of resources by preventing pollution up front - through product reformulation, process modification, equipment redesign, and recycling and reuse of waste materials. 3P encourages employees to find ways to prevent pollution and save 3M money. At 3M Brazil, projects proposed and developed by the staff have prevented more than 10,000 tons of waste. This initiative saved more than US$30 millions for the company during the past 11 years.It is a successful programme and 3M is extremely proud of its employees work to make pollution prevention an integral part of its operations. The 3P project criteria and categories are periodically reviewed in order to make the programme more inclusive and three-dimensional. The more employees participate, the more comprehensive the project scope becomes (outside the boundaries of the company) and the greater impacts will be prevented.Besides the environmental and economic gains, the programme is also an important tool to help the company achieve its environmental goals. 3M has been setting environmental goals since 1990. Currently, the company has five environmental goals around waste, energy, volatile organic compound (VOC) and greenhouse gas emissions reduction and water stewardship. The goals and 3M's progress towards achieving them are monitored quarterly and reviewed every five years. In 2010, 3M Brazil met and exceeded all its environmental goals reducing VOC emissions indexed to output by more than 50 per cent, reducing waste indexed to production by 23 per cent, improving energy efficiency by 33 per cent and reducing water use by 16 per cent. 3M's environmental goals have evolved over the years, incorporating other aspects of sustainability, such as social and economic indicators. Thus in 2010, 3M established its first set of Sustainability Goals. For a multinational company with operations in more than 60 countries, this means understanding the relationships between all supply chain players and ensuring responsible action more efficient.We are facing economic challenges and stressed socio-environmental conditions. These conditions require multiple actions focusing on a remediation action so as to prevent the midpoints and endpoints, within a global consensus governed by and assisted by an international social environmental agency partner.As a respected nation with a positive economic growth, despite the ongoing economic crises in other parts of the world, Brazil is becoming a leader on crucial global issues, which makes us even more responsible for what captivates our country: our People, our Soil and our Biodiversity. nABOUT THE AUTHORDr Lienne Carla Pires joined 3M Brazil in 2004 as Product Stewardship, responsible for LCM development, implementation and application. Since 2010 she is in charge to drive environmental sustainability from business and supply chain perspective, designing specific projects in 3M Brazil. Additionally, Dr Pires contributed to UNEP- LCInitiative Programe from 2007 to 2010. She has a Master's degree in Pollution Control Systems and a doctoral degree in Life Cycle AssessmentBRAZIL SHOWCASE 027

Jobs and Prosperity D Canada has economically outperformed most industrialised countries during these recent difficult years for the global economy. Forbes magazine ranks Canada as the best place on the planet for businesses to grow and create jobs. The OECD and the IMF predict our economy will again be among the leaders of the industrialised world over the next two years. Among G-7 countries, Canada has the lowest overall tax rate on new business investment. Our net debt-to-GDP ratio remains the lowest in the G-7 - and by far. And, while we remain concerned about the number of Canadians who are still out of work, Canada is one of only two G-7 countries to have recouped all of the jobs lost during the global recession. Indeed, more Canadians are now working, than before the downturn. How was this achieved?Faced with the worst global economic crisis since the 1930s, our Government implemented some of the most extensive and targeted economic stimulus measures of the G-20. We made historic investments in infrastructure. We encouraged businesses to invest and helped them to avoid layoffs.  We put substantial funding into skills training, and we extended support for workers who lost their jobs.These things we did on a timely, targeted and temporary basis. We did not create permanent new programmes or government bureaucracy.  As a consequence, our deficit is now falling, our debt-GDP ratio has already peaked and we do not need to raise taxes.  I should add that we also did not reduce immigration or give in to protectionism. Instead, we have maintained the high levels of Pictured: Stephen HarperStephen Harper, Prime Minister, Canadaimmigration that our ageing labour force of the future will require. We have continued to pursue new trade agreements. And we have taken action to make Canada, among G-20 countries, the first tariff-free zone for manufacturers. We have pursued these policies, because our number-one priority as a government is prosperity, that is, economic growth and job creation. Now, that may sound obvious, almost clichéd. But is it really? As I look around the world, as I look particularly at developed countries, I ask whether the creation of economic growth, and therefore jobs, really is the number-one policy priority everywhere?Or is it the case, that in the developed world too many of us have, in fact, become complacent about our prosperity, taking our wealth as a given, assuming it is somehow the natural order of things, leaving us instead to focus primarily on our services and entitlements?Is it a coincidence that as the veil falls on the financial crisis, it reveals beneath it, not just too much bank debt, but too much sovereign debt, too much general willingness to have standards and benefits beyond our ability or even willingness to pay for them? I do not know. But what I do know is this. First, that the wealth of western economies is no more inevitable than the poverty of emerging ones, and that the wealth we enjoy today has been based on - and only on - the good, growth-oriented policies, the right, often tough choices and the hard work done in the past. And second, that regardless of what direction other western nations may choose, under our Government, Canada will make the transformations necessary to sustain economic growth, job creation and prosperity now and for the next generation.028 g-20 members