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A major new industry report, The Travel Gold Rush 2020, outlines how the travel sector can better ride the global economic rollercoaster and secure future growth and profitability. The report was developed by Oxford Eco-nomics and commissioned by Amadeus, a leading travel technology partner and trans-action processor for the global travel and tourism industry.Based on macroeconomic forecasts and ex-tensive input from key industry experts across airlines, travel agents, think-tanks and inter-national organizations, the report details new revenue opportunities, drivers of profitability, new models for delivering services and the changes in traveller tastes set to influence the future of the industry.Key findingsThe global picture: Asia set to dominate travel spend by 2020 Whilst 2010 has seen a return to global growth, Europe remains slug-gish and the outlook is uncertain. Looking for-ward to 2020, the study outlines how Asia will account for one third (32 percent) of global travel spending which is up from only 21 per-cent today, representing a dramatic realign-ment over the next ten years.Options for growth: delivering the 'to-tal travel experience' requires new models The key to unlocking growth and profitability in the travel sector is delivering a 'total travel experience' which has so far proved elusive. The report explores the potential for airlines to become high speed transport and commu-nications brands fulfilling their mission to con-nect people whether through the integration of high speed rail or even video conferencing. The study suggests a resurgence of face-to-face travel agents, spurred on by new technologies and a growing need for personalized advice and support as people seek greater adventure and as traveller demographics shift.Future tastes: death of traditional cabin classes, older travellers, rising demand for face-to- face agents and new travellers to trans-form travel By highlighting changes in travel-ler tastes and needs, the report identifies some of the main opportunities for travel companies in the next decade including: .The rise of 'virtual' personalized cabin classes are likely to replace traditional cabin classes.Face-to-face agents to evolve into 'lifestyle man-agers' meeting the total needs of travellers.'Richer, older and going somewhere' segment to provide new revenue opportunities.Business travel to recover but business class may witherTalk Travel - Special ReportAsia set to dominate travel spending by 2020

citccornerSteve Gillick, ctmIt makes a great story, and that is what the Global Ex­plorers Club is all about. I was attending the Naa­dam Festival in Mongolia and could not see the final stretch of the famous horse race where kids as young as 5 years old are galloping full speed to take home the glory of winning this annual event. I leaned over to my tour guide and, pointing to the police van, asked him, if he would ask the police if I could stand on the running board of the van -which was about 3 feel off the ground-to see the race. A look of horror crossed the guide's face at the prospect of having to speak to the police and even ask them a favour. He said that it was not possible and turned away. I stood on my tippy-toes to see the race but being well under six feet tall, all I could see was dust, and all I could hear the growing excitement of the crowd. I walked over to the police van, caught the attention of the four policemen crammed into the front seat, and asked, using sign language, if I could stand on the running board to take photos. They waved me up right away. My guide looked around for me and then spotted me on the Van, sign-chatting with the smiling police. He could not believe what he saw. I believed it. I had a great time.and I snapped about 30 photos of the horse race. This is just one of the many personal anecdotes that are revealed during the informal and informational meetings at CITC's Global Explorers Club.I founded the club based on my own love of travel, and my love for talking to people who love to talk about travel! The idea came from the Travelers Century Club in the U.S. where admission is based on your ability to prove that you've visited 100 countries. I thought that perhaps we could have a more user-friendly gather­ing in Canada, so the membership criteria were ad­justed: Members have to have visited 25 countries. OR.they have to WANT to visit 25 countries. That just about covers everyone that I know in the travel industry! The motto of the Club is based on a Chinese expression that complements CITC's educational man­date perfectly: Read 10,000 books. Travel 10,000 milesIn other words, do your research, learn as much as you can about the country, and then travel! Typically, 35-50 industry members (and even some consumers) attend the meetings, held 3-4 times per year. When people register, they write down how many countries they have visited on their name tag, and this may vary from 2 to 130. Club members are very non-judgmental. It's the travel that counts! More than one person has received business opportunities just by chatting about a recent trip. A Trivia Quiz on the featured destination follows, just to see how much people actually know about the place, and prizes are awarded. Then the presentation begins. Global Explorers Club talks are not the typical tourist board type. Presenters are encouraged to talk about their own experience on the trip and to relate their own anecdotes about what happened, or what hotel was great or what meal was not so great. And the pho­tos used in the presentations showcase the people, culture, history and traditions of the country.CITC has had many sponsored meetings over the years, as suppliers and tourist boards appreciate the value of having their country featured in such a unique fashion. There are so many ways for travel professionals to learn about the globe-which is, afterall, the product that they sell. The Global Explorers Club was created in the spirit of learning together, sharing travel experi­ences and learning how to market destinations to con­sumers. The next time you hear about a meeting (you may want to sponsor a meeting in your area), then come out, get those endorphins revved up and share in the joys of travel!Steve Gillick, CTMPresident & Chief Operating OfficerCanadian Institute of Travel CounsellorsGlobal Explorers Club spreads the joys of travelwww.citc.ca/listsTravel Professionals are invited to join Green Travel Professionals at www.citc.ca/gogreen