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YOUR EMPATHY PROPHET T - ISSUE 3/ FEBRUARY 2009 INDUSTRY R10ANKINGS & AVERAGES RANKINDUSTRYDATEEMPATHYNEXT CAMPAIGN DUEMOVEMENT 1Health InsuranceSept- 086.69Mar- 09 2Life InsuranceOct- 086.53May- 09 3Home InsuranceNov- 086.37Jun- 092 4MortgagesJul- 086.36Feb- 091 5Telephone BankingSept- 086.31Apr- 092 6Mobile PhonesAug- 086.27Feb- 092 7SavingsOct- 086.26May- 093 8Motor InsuranceJul- 086.25Jan- 093 9Catalogue ClothingJun- 086.21Jan- 091 10LoansNov- 086.17Jun- 092 = 11Travel InsuranceMay- 076.15TBC = 11Gas & ElectricNov- 066.15TBC 13Credit CardsSept- 086.08Apr- 09 EMPATHY RANKED NEXT ISSUE In the next issue of YOUR EMPATHY PROPHET T we will be examining the following industries: PROCESS RANKED RANKINDUSTRYDATEPROCESSNEXT CAMPAIGN DUEMOVEMENT 1Life InsuranceOct- 088.71May- 091 2Health InsuranceSept- 088.65Mar- 091 3Travel InsuranceMay- 078.61TBC 4Motor InsuranceJul- 088.50Jan- 09 5Home InsuranceNov- 088.42Jun- 09 6MortgagesJul- 088.36Feb- 091 7Mobile PhonesAug- 088.33Feb- 091 8SavingsOct- 088.30May- 094 9Credit CardsSept- 088.24Apr- 09 10Catalogue ClothingJun- 088.23Jan- 09 11Telephone BankingSept- 088.22Apr- 09 12LoansNov- 088.18Jun- 097 13Gas & ElectricNov- 068.13TBC MOTOR INSURANCE MORTGAGES CATALOGUE CLOTHING HEALTH INSURANCE MOBILE PHONES

© 2009 HARDING & YORKE THE LIST: 141- 19111 RANK CHANGES FOR ALL COMPANIES WILL BE AFFECTED THROUGH THE QUARTERLY REPORTING OF INDUSTRIES. HOWEVER, BE AWARE THAT AN IMPROVEMENT IN RANKING MAY NOT NECESSARILY INDICATE AN IMPROVEMENT IN EMPATHY. MEASURERANK RANKCOMPANYINDUSTRYDATENEXTEMPATHYCHANGE 141= PowergenGas & ElectricNov- 06TBC6.086 141= Tesco MobileMobile PhonesAug- 08Feb- 096.086 141= Intelligent FinanceMortgagesFeb- 07Disc6.086 144EDF EnergyGas & ElectricNov- 06TBC6.073 145= FreemansCatalogue ClothingJun- 08Jan- 096.062 145= Marshall WardCatalogue ClothingJun- 08Jan- 096.062 145= esureHome InsuranceNov- 08Jun- 096.0622 145= HSBCLoansNov- 08Jun- 096.066 149= TescoSavingsOct- 08May- 096.0576 149= Yorkshire BankTelephone BankingSept- 08Apr- 096.0510 151NationwideLoansNov- 08Jun- 096.0329 152= NatWestCredit CardsSept- 08Apr- 096.0227 152= AbbeyLoansNov- 08Jun- 096.0211 154= Halifax - HBOSCredit CardsSept- 08Apr- 096.016 154= M& S - & MoreCredit CardsSept- 08Apr- 096.0129 154= Sainsbury's BankMotor InsuranceJul- 08Jan- 096.012 157= Sainsbury's BankCredit CardsSept- 08Apr- 096.0012 157= SWALECGas & ElectricNov- 06TBC6.004 159= EggHome InsuranceNov- 07Disc5.995 159= NatWestMortgagesJul- 08Feb- 095.995 161first directLoansNov- 08Jun- 095.9818 162= Virgin MobileMobile PhonesAug- 08Feb- 095.965 162= Alliance & LeicesterSavingsOct- 08May- 095.9618 164= RBSLoansNov- 08Jun- 095.9584 164= Sainsburys BankTravel InsuranceMay- 07TBC5.956 166= EmpireCatalogue ClothingJan- 08DISC5.947 166= O2Mobile PhonesAug- 08Feb- 095.947 168Post OfficeTravel InsuranceMay- 07TBC5.926 169= EggCredit CardsSept- 08Apr- 095.917 169= BarclaysSavingsOct- 08May- 095.9119 171HawksheadCatalogue ClothingJun- 08Jan- 095.896 172= HalifaxLoansNov- 08Jun- 095.8810 172= BritanniaTravel InsuranceMay- 07TBC5.886 174Northern RockMortgagesFeb- 08DISC5.877 175= Capital OneCredit CardsSept- 08Apr- 095.8514 175= IdealGas & ElectricNov- 06TBC5.856 175= Scottish PowerGas & ElectricNov- 06TBC5.856 175= EggSavingsOct- 08May- 095.8562 175= AbbeyTelephone BankingSept- 08Apr- 095.8577 180Norwich Union DirectMotor InsuranceJul- 08Jan- 095.827 181GrattanCatalogue ClothingJun- 08Jan- 095.817 182More Th> NMotor InsuranceJul- 08Jan- 095.807 183RBSCredit CardsSept- 08Apr- 095.7811 184KaleidoscopeCatalogue ClothingJan- 08DISC5.758 185= BT MobileMobile PhonesAug- 08Feb- 095.738 185= Norwich Union DirectTravel InsuranceMay- 07TBC5.738 187BarclaysLoansNov- 08Jun- 095.711 188BritanniaCredit CardsApr- 08DISC5.688 189La RedouteCatalogue ClothingJun- 08Jan- 095.676 190AXATravel InsuranceMay- 07TBC5.655 191BarclaycardCredit CardsSept- 08Apr- 095.3311