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UKINNOVATION UK97 Major international opportunities also exist for the UK's biotechnology and pharmaceuticals companies, which are the most successful in Europe. A key market is India, which has the fourth- biggest pharmaceuticals industry globally, with an 8% share in worldwide sales, and has been recognised by an Ernst & Young survey as one of the world's emerging biotech leaders. Thanks to its first- class expertise, unsurpassed experience and winning attitude, the UK life- sciences sector is well placed to take advantage of these exciting trends and help ensure its continuing success on the world stage. Case studies Deltex Medical Chichester- based Deltex Medical, which manufactures medical monitors that are used to help patients to recover from the effects of major surgery, is developing successful operations in high- growth markets in Asia, Latin America and the Middle East after using the services of UK Trade & Investment ( UKTI). Most recently, the company signed contracts with new distributors to sell its products in markets including Saudi Arabia and Russia. This success came after it had taken part in UKTI's Tradeshow Access Programme, which pro-vided funding for the firm to attend the Arab Health Exhibition in Dubai. " UKTI has enabled us to reach markets we would never have previously invested in, and provided us with valu-able information on how to improve our overseas sales activities," says Andy Mears, International Sales Director at Deltex Medical. " We have also received tips on business etiquette, which have stood us in good stead when exporting to countries which have a very different business ethos to here in the UK." For more information, visit: www. deltexmedical. com Integrated Technologies Ltd ( ITL) Flourishing Ashford- based firm ITL, which specialises in the contract design, development and manufacture of instruments for use throughout the life- sciences sector, recently worked with UK Trade & Investment ( UKTI) to help it open a factory in Jinqiao, China. UKTI provided support with areas such as documenta-tion, the preparation and translation of brochures, and advice on China's business culture and environment. " We talked with UKTI in the early stages of this project and very soon began to feel the benefit," says Manag-ing Director Tom Cole. " We received invaluable advice on who to contact in China, how best to progress the project and how to tackle bureaucracy. This led to our identifying five key suppliers in China, one of whom is now our partner, and soon afterwards we opened our new Jinqiao facility." For more information, visit: www. itl. co. uk Office for Life Sciences The UK government and life- sciences industry have come together in the Office for Life Sciences ( OLS) to develop actions with the potential to transform an already world- class sector. The OLS has published a blueprint which recognises the importance of this exciting and fast- moving indus-try and its potential impact in energising the UK econ-omy in the years to come. A key pillar of the OLS is marketing UK life sciences internationally. A strategy has therefore been published by the UK Life Sciences Marketing Strategy Board to enable the UK industry to speak with one consistent voice in its global marketing activities. At the heart of the new initiative is a dedicated website www. uklifescience. co. uk that provides UK life- sciences businesses with a comprehensive marketing toolkit, where they can download messages and images to complement their own marketing efforts, as well as view sector intelligence and events. If you are a UK company and would like to access this site please register at www. uklifescience. co. uk Life- Sciences UKTI

98INNOVATION UKINNOVATION Aiming to help UK manufacturers take advantage of the latest technologies, Advanced Manufacturing offers a range of measures that will keep the UK at the forefront of the low- carbon industrial future Advancing the cause Launched by Business Secretary Lord Mandelson back in July of this year, Advanced Manufacturing is a £ 150m package of measures that aims to help UK manufactur-ers seize the opportunities that are being provided by emerging technologies. Advanced Manufacturing describes businesses that use a high level of design or scientific skills to produce tech-nologically complex products and processes. Because of the specialised requirements involved, these are usually goods and associated services of high value. Advanced Manufacturing is usually based on new indus-trial platform technologies that have multiple commer-cial applications. For example, the composite materials that are being developed to replace various metals in many goods are used in shipbuilding, aerospace, car manufacturing and construction. It is possible across the huge range of activities that encompass modern industry, from large aerospace com-panies to small firms spun off from university research. It is an area where the UK's leading industrial compa-nies excel - thanks to their competitive advantages in design, technology, skills, innovation and creativity. The government's aim is to enable UK companies to exploit opportunities to become advanced manufacturers and to ensure that the benefits accumulate throughout the supply chain. Advanced Manufacturing builds on the government's 2008 Manufacturing Strategy and the New Industry, New Jobs strategy of April 2009, in which the government set out its broad framework for supporting the development of new industries and new jobs in Britain. Key new measures include: » » A total of £ 45m funding to Rolls- Royce, which will see four new advanced manufacturing facilities built in the UK - three in aerospace and one civil nuclear - creating and sustaining around 800 jobs. » » The provision of £ 45m from the low- carbon element of the Strategic Investment Fund to support research and technology critical to the development of low-carbon aircraft engine technology. This will be led by Rolls- Royce. » » At least £ 40m investment in SAMULET Research and Technology programme - a collaborative aerospace project focusing on productivity and environmental improvements - with £ 28.5m from the Technology Strategy Board, £ 11.5m from the Engineering and Physical Sciences Research Council, and further support under discussion with regional bodies. » » A £ 12m expansion of the Printable Electronics Centre in Sedgefield which focuses on display technology, creating up to 1,500 jobs by 2014. » » The Technology Strategy Board will invest a further £ 5m in collaborative R& D projects as part of its High Value Manufacturing competition, in addition to the £ 24m invested earlier this year. » » A £ 4m expansion of the highly successful Manufacturing Advisory Service to help a wider range of businesses improve efficiency and increase orders ( in addition to the £ 4m expansion announced as part of the Low Carbon Industrial Strategy). » » Investment of £ 500,000 to support the development of a Centre of Excellence for Silicon Design in the South West. Advanced Manufacturing Advanced manufacturing