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UKINNOVATION UK121 Open Innovation UNILEVER and will help to transform the way we do R& D in the future. Our venture capital funds, Unilever Ventures, Physic Ventures and Lang-holm, provide funding and manage-ment skills to start- up and early stage consumer- facing and technology-based businesses across Europe and North America and invest in technol-ogy- driven companies and funds that aim to improve personal and planetary health. Finally, our intellectual property, legal, IT and finance expertise is increasingly switched on to the particular challenges and demands of open innovation. Open for busines Unilever believes that its long- term growth goes hand in hand with ensuring a sustainable future for the planet and its people. Increasingly we are finding that we can only achieve our objectives if we find more sustainable ways of doing business - what we describe as " doing well by doing good". Our quest for Vitality both drives and characterises our collaborations. When Unilever and Starbucks teamed up to form an alliance so both could introduce new products through routes they wouldn't otherwise have had access to, Starbucks Global Consumer Products President Gerry Lopez stressed that: " Unilever's industry- leading innova-tion and commitment to social responsibility with brands like Ben & Jerry's are well- aligned with our values and vision for the business." 2 In our foods business, through brands like Bertolli, Knorr and Flora, we are constantly looking for ways to make the healthy choice an easy choice. That means getting foods to taste great with less salt, sugar and fat. It also means con-stantly striving to source more sustainably, including reduc-ing water consumption in our factories and in agriculture. With our home and personal- care brands, like Cif and Lifebuoy, and our marketing and distribution reach, we have the opportunity and responsibility to contribute to improving hygiene and wellbeing around the world. Do we welcome approaches from potential collabora-tors? Absolutely. Unilever is interested in working with partners from the smallest technology start- up to major international organisations in our quest for Vitality. We are open to doing business in innovation. For more information, please visit: www. unilever. com 1 http:// adage. com/ article? article_ id= 130796 2 www. starbucks. com/ aboutus/ pressdesc. asp? id= 898 Enlightened Unilever sees a promising long- term opportunity in the emerging consumer market for light- based devices, like home- use laser treatment, for skin rejuvenation and skin care. So, in July 2009, it signed a multi- year, funded co- operative agreement with Cynosure, Inc., a leading developer and manufacturer of a broad array of light-based aesthetic treatment systems. " We selected Cynosure as our development partner because of the company's ability to develop and bring leading- edge technology into the marketplace and its demonstrated success as an innovator in the physi-cian- based aesthetic market," said Chief Research and Development Officer, Geneviève Berger. In turn, " Unilever represents an ideal partner for us," said Cynosure's President and Chief Executive Officer Michael Davin. " We view this agreement as a first step in forming a meaningful long- term strategic relation-ship with Unilever and an attractive business opportu-nity for Cynosure. Unilever is a recognised leader in skin-care products, including a broad array of established consumer brands such as Dove, Pond's and Vaseline. Its world- class distribution, marketing and branding capabilities for home skin- care products are second to none. With its global footprint, Unilever has the scale to successfully launch and distribute light- based products into the consumer market." Water partnerships Unilever's action on water sustainability illustrates the range and variety of collaborations and partnerships we engage in. Recognising that some two billion people in the world do not have access to clean water, one project involved working together with technology partners, government bodies in India and scientific and public health institutions to develop a low- cost and accessible water purifier. PureIt gives water that is free from harmful bacteria, viruses and parasites, thereby protecting children and families from waterborne diseases, without depending on cooking gas, electricity and pressurised tap water and at an affordable price. It has received numerous awards including the Innovation award from UK Trade & Invest-ment and the Water Digest award supported by UNESCO for the best domestic non- electric water purifier.

WHAT DO NASA, THE WORLD'S LOWEST- COST CAR AND AffORDAbLE PREVENTION Of fAKE MEDICINES ALL HAVE IN COMMON? find out at The Economist's Eighth Annual Innovation Summit October 30th 2009 . The Dorchester, London SuMMIT PRICE: Individual places: £ 495.00 plus VAT Group offer ( where two or more delegates register simultaneously): £ 350.00 per person TO bOOK: Online: www. economistinnovation. com and quote reference: IUK when registering on- line Email: customerserviceuk@ economist. com Tel: 020 7576 8118 Host sponsor: Lead sponsor: Award sponsors: SPEAKERS THIS yEAR INCLuDE: Joseph Adelegan, President, Green Globe Trust and Founder, Cows to Kilowatts Partnership Sachin Duggal, President and Chief Executive Officer, Nivio ( providing a cheap desktop accessible to anyone, anywhere) Ravi Kant, Vice- chairman, Tata Motors ( creators of the world's lowest- cost car) Sergio Kapusta, Chief Scientist - Materials, Shell Sourabh Jain, Founder and Chief Executive Officer, ngpay ( allowing people to make payments using mobile phones) Mark Langley, Executive Vice- president and Chief Operating Officer, Project Management Institute Julie Meyer, Founder and Chief Executive Officer, Ariadne Capital ( supprting start- ups) Lesa Roe, Director, NASA's Langley Research Center Syl Saller, Global Innovation Director, Diageo Bright Simons, Co- founder, mPedigree ( preventing counterfeit medicines using mobile phones) JOINED by... The 2009 Innovation Award Winners