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140INNOVATION UK Sussex leads on interdisciplinary research In May 2009 trend forecasters The Future Labora-tory predicted that Brighton & Hove will be one of the UK's five new " supercities". These are cities that have advanced knowledge- based economies instead of busi-nesses based on the consumption of natural resources to create products. The report predicted a revolution in British industry, with the UK set to be a world leader in genetically modi-fied foods, video games and robotics. The University of Sussex is playing a key role in helping the city realise its " Supercity" potential by applying its research expertise to businesses both regionally and globally. Sussex has grouped its research into six key themes that capitalise upon its long history of interdisciplinary working. These research themes stimulate academics to engage with each other to share knowledge, innovate and capture the imagination of the business community. Sussex's collaboration with both the private and public sectors has been enhanced by the opportunities that the new research themes offer. The success of Sussex's research themes relies on excel-lence within the faculty and, increasingly, partnerships with major national and international partners. Initia-tives such as those with The Royal Botanic Gardens Kew, American Express, Rolls- Royce and the UK Ministry of Defence are prime examples of how Sussex works best to create solutions for its external partners. Research Themes Researchers at Sussex are at the forefront of critical think-ing on a host of issues that inform concerns about citi-zenship and democratisation. Sussex's experts on migra-tion, security and information technology influence both domestic and international government policy on con-flict, human rights, security and other crucial issues. The environment and health theme encourages collab-oration between researchers across many schools and departments at Sussex. Sussex research covers many key issues in the environment and health fields, including: infectious disease research which spans epidemiology of epidemics; molecular biology research into infectious organisms; clinical treatment of infectious disease; the policy research into vaccination programmes and their perception in different cultures. Sussex's research into digital technologies crosses the divide between sciences, social sciences, and arts and humanities. Researchers develop technologies, explore their social and cultural applications, consider the aes-thetic and human potentials they enable, and seek to understand the challenges they pose in the areas of cul-tural and media policy, knowledge and education, social justice and citizenship. The globalisation of heritage and culture demands a new appreciation of cosmopolitan identities, one in which sub- cultures and national heritage projects are important economic players. New technologies for preserving and recording heritage raise pressing issues for understanding the nature of what is preserved and how it is recorded. Sussex is well placed to provide policy- relevant, pro- poor, research and advice on global transformations. The Uni-versity has several large, externally tfunded, research cen-tres that provide information to international organisa-tions. Sussex researchers also have strong relationships with the Institute of Development Studies based on the Sussex campus, policy makers, and a network of aca-demic collaborators across the world. The mind and brain theme incorporates leading work in neuroscience, psychology and artificial intelligence: sub-jects that help define human nature and will underpin advances in health and information technology. Sussex's rejection of academic and institutional boundaries in sci-ences and humanities bears fruit in pioneering work in consciousness and in creativity. For more information, please contact: Business and Enterprise University of Sussex, Falmer, Brighton Tel: + 44 ( 0) 1273 877800 E- mail: business@ sussex. ac. uk Web: www. sussex. ac. uk/ research/ researchthemes. phpCentres of Excellence South East: university of susex

INNOVATION UK141 Commercial breaks Staffordshire University diversifies through innovation " We achieve products on the market, create jobs and transform traditional industries through our multidiscipli-nary and market- facing approach to medical innovation". Sandra Booth, Director of Enterprise and Commercial Development Staffordshire University At the industrial heart of the country the West Midlands is solidly grounded in engineering, metal work and man-ufacturing. This knowledge base has readily transferred to medical and healthcare sectors supported by research and knowledge transfer capability in the region's universi-ties, especially Staffordshire University with its culture of " creating a difference" and partnering to create viable commercial opportunities from its R& D streams. The West Midlands is setting its sights on the future of Medi-cal Technologies and regenerating itself from a reliance on traditional industry through knowledge exchange and inward investment in cluster development with over 1,000 organisations now operating in purpose- built facilities and laboratories and linked technology and manufactur-ing corridors. Staffordshire University has demonstrated through spin outs, reduced time to commercialise and collaborations with industry how to achieve diversifica-tion into the rising medical technologies sector. Staffordshire University is a major partner to companies in diversification and innovation with programmes support-ing commercial opportunity appraisal, proof of concept and product development supporting the practical steps needed from concept through design and manufacture to sales and return on investment. Staffordshire University has been utilising academic expertise to develop a commu-nity of exchange with industry and healthcare profession-als seeking to access innovation expertise to address global medical engineering opportunities and challenges. Two examples of this are the Clinical Biomechanics Research Group and Medical Engineering Group. MEDICAL Enginering The Biomechanics Team is currently working with 20 West Midlands- based SMEs in the areas of design and development of products related to human move-ment and performance. Existing members of staff and visiting professors and fellows are involved in research in clinical biometrics and medical technology. A recent initiative is the development of a Knowledge Transfer Partnership with Salts Healthcare Ltd, aimed at a quantitative assessment of an existing range of footwear to inform the development of a future product range and influence patient care. www. staffs. ac. uk/ faculties/ health/ Staffordshire University's Medical Engineering group in the Faculty of Computing, Engineering and Technol-ogy is driven by industry requirements and challenge-led applied research achieving a 4* rating in the latest Research Assessment Exercise, demonstrating excellence at an international level. In order to fully exploit their research, a spin- out company was formed in 2005 - by an orthopaedic surgeon and two engineers working in fracture healing research at Staffordshire University, The University Hospital of North Staffordshire and Keele Uni-versity. Intelligent Orthopaedics specialises in intelligent fracture management orthopaedic devices. Their first product STORM is currently available in the EU, USA and Australia, winning the Lord Stafford Award for Achieve-ment in Innovation. Intelligent Orthopaedics' progress has also been used to inform a new masters degree in Medical Engineering within Staffordshire University. www. intelligent- orthopaedics. co. uk/ Medical INNOVATION Medical Interchange is a unique innovation network of UK universities originating from the HEFCE Knowl-edge Exchange programme aiming to establish the West Midlands as an international centre of excellence for applied research healthcare and medical technolo-gies. This collaboration provides a platform to partner with medical device companies and healthcare organi-sations to develop and broker high- quality, market-facing research, development and innovation projects in medical and healthcare technologies with its mem-ber universities to deliver high- quality industrial col-laborations, diversification strategies and knowledge-based economic development. Medical Interchange has created significant inter-est with MEDILINK, UKTI, EPSRC, MRC and at a European level. It has established a presence in UK national expositions and enabled its members to have a low cost presence at international events such as MEDICA. The Medical Interchange will be exhibiting at MEDICA Düsseldorf 18- 21 November 2009. www. medica- tradefair. com/ Contact: Colin Davis E- mail: medical- interchange@ staffs. ac. uk Staffordshire University Enterprise and Commercial Development Blackheath Lane, Stafford ST18 0AD Tel: 0800 169 2148 E- mail: info@ staffs. co. uk Website: www. staffs. com Centres of Excellence Midlands: Staffordshire university