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INNOVATION UK17 The UK is an international centre of excellence for technological leadership and R& D, with a government committed to raising investment in innovation - and UKTI is there to provide support all the way Support that leads to success The UK government aims for Britain to be the best place in the world to run an innovative business or service. Boosting and focusing investment in innovation is an essential element of government action to ensure a suc-cessful recovery from the current economic downturn. The government has focused especially on creating the conditions for business success, promoting innovation, enterprise and science and on building the workforce skills and opportunities to deliver that success. UK Trade & Investment ( UKTI) is the UK's national trade and investment promotion agency and brings its unique international perspective and experience to support-ing innovative firms setting up in and doing business from the UK. UKTI is also a key partner in implementing initiatives from the Department for Business, Innova-tion and Skills ( BIS), the department created this year by the Prime Minister in order to bring together the strategy, policy and expertise needed to build Britain's economic future. New initiatives New measures announced by the government this year to support a dynamic and competitive UK economy and fos-ter an environment for world- class science and research, include: a Strategic Investment Fund; a UK Innovation Investment Fund; a Low- Carbon Industrial Strategy; and Support for Advanced Manufacturing. The Strategic Investment Fund announced in the gov-ernment's 2009 budget will bring support to advanced industrial projects with strategic importance to eco-nomic renewal and future growth. It is a commitment that will help ensure that the UK is able to emerge from the economic downturn in a globally competitive The UKTI Marketing Strategies UKTI has launched two new marketing strategies to cover low- carbon technologies and advanced engineer-ing. These are in addition to the existing five strategies already in place in the sectors of: information and communication technology; life science; energy tech-nologies; financial services; and creative industries. The aim of these marketing strategies is to place the UK as the leading partner of choice in these key fields. In direct response to the recession, UKTI has intro-duced measures to support companies to do busi-nesses from a UK base. These include the new pack-age " Gateway to Global Growth" to help experienced exporters diversify into new overseas markets and a marketing initiative " Take it to the World", to encour-age more UK businesses to explore opportunities overseas with courage and confidence. The funding rules for attending events and exhibitions overseas through the Tradeshow Access Programme have also been simplified. position and can help the UK to attract technology- driven inward investment ahead of its major competitors. The £ 750m fund will ringfence £ 250m for renewable energy and low- carbon business opportunities, and also provide £ 10m for a UKTI package of support for major trade and investment events. The UK Innovation Investment Fund, announced by the Prime Minister in June 2009, was created specifically to invest in technology- based businesses with high- growth potential. It is a new fund to focus on investing in grow-ing small businesses, start- ups and spin- outs, in digital technologies and life sciences, clean technology and advanced manufacturing. British Innovation UKTI

18INNOVATION UK The government's Low Carbon Strategy established the North East and South West regions as the UK's first specialist low- carbon economic areas. UKTI, both in the UK and in Japan, worked with regional and BIS partners, with Prime Minister Gordon Brown and Secretary of State for Business, Innovation & Skills Lord Mandelson personally engaged, to facilitate an important, high- value project from long- standing inward investor Nissan. This has led to the company deciding to invest £ 200m to research and build automotive electric batteries in the North East. It is a move that will help establish the UK's place as a global leader in the hi- tech manufacturing and automotive industries. Nissan has also formed a partnership with regional devel-opment agency One North East to explore the feasibility of developing a zero- emission mobility programme in the UK. Support for Advanced Manufacturing was announced in July 2009. A £ 150m package of measures will help UK-based manufacturers seize the opportunities provided by emerging technologies and has been launched as part of the government's targeted strategies for key sectors and markets. The investment, which totals £ 151.5m will expand access to information, encourage take up of new technologies and address specific challenges faced by the aerospace sector. The UKTI record of suporting inovative busines suces UKTI works in partnership with the Regional Develop-ment Agencies, Devolved Administrations, with BIS and with other government departments and external part-ners such as the Technology Strategy Board and the Research Councils to bring more R& D investment into the UK from overseas. During 2008- 9, UKTI worked on 107 R& D- based investment projects. Many investment successes derive from sponsorships of research projects at UK universities. The universities form part of the core of the UK's research base and have a culture of developing tech-nologies with practical commercial applications. In fact, universities in the UK produce a far higher number of spin- outs than their US counterparts per £ 1m of research. UKTI aims to provide a single international voice for UK companies designing, producing and deploying low-carbon solutions, while presenting the UK economy as the destination of choice for low- carbon investment. It estimates that the fight against climate change is creating a new low- carbon products and services industry poten-tially worth £ 4.3tn by 2015. UK Trade & Investment UKTi is the government organisation that helps UK-based companies to succeed in the global economy. It also helps overseas companies bring their high- quality investment to the UK's dynamic economy - acknowl-edged as Europe's best place from which to succeed in global business. UK Trade & Investment offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. It provides companies with the tools they require to be competitive on the world stage. For more information, contact: Tel: + 44 ( 0) 20 7215 8000 Website: www. uktradeinvest. gov. uk CASE STUDies Phillips Support from UKTI, working with regional investment promotion agency East of England International ( EEI) and partners, including the Research Councils and the Technology Strategy Board, helped international healthcare, lighting and consumer products company Philips relocate its new UK R& D centre to Cambridge. When the company re- focused its R& D operation, the team worked closely with Philips Research to emphasise the capabilities and reputation of the UK and of Cam-bridge in preparing the business plan for the new loca-tion. The Philips Research R& D centre in Cambridge opened in November 2008. Lime Technology UKTI was able to help innovative low- energy building materials company Lime Technology grow its exports to North America. Company founder Ian Pritchett saw that the materials used in historic buildings were all low carbon and had little or no fossil fuels used in their pro-duction and wondered about using the same materials in modern- day builds. After research projects with Bris-tol, Bath and Bradford Universities to develop materials based on unfired earth, lime binders, natural aggre-gates and plant fibres, Lime Technology was keen to grow its exports to North America, Australia and parts of Europe and in January 2009 joined a UKTI trade mission to Canada. Lime Technology is now involved in supplying lime- based materials to hundreds of build-ing projects, including the Channel Tunnel Rail Link Terminal at St Pancras Station, the new National Trust headquarters and the new Amnesty International office. British Innovation UKTI