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Make our maps work for your business The new and improved OS OpenSpace API is a free and simple service that allows you to access Ordnance Survey maps and tailor them to fi t your own markers, locations and data, as well as smooth panning and zooming options to make your web project more interactive and informative than ever before. OS OpenSpace has also been updated with a range of enhancements. You can now position our maps according to postcode location and view boundary information, including electoral and administrative boundaries. To get started, or to fi nd out more, visit openspace. ordnancesurvey. co. uk Use Ordnance Survey maps for your website with OS OpenSpace, because everything happens somewhere. BeforeAfter ad openspace. indd 119/ 08/ 2009 15: 10: 05 ordnance survey

INNOVATION UK53 GeoVation ORDNANCE SURVEY With the death of distance, never before has geography been more important. But, up until now, it has remained largely at the disposal of Geographic Information pro-fessionals and those who speak JavaScript. You also don't need to look very far afield to see that our society today faces some unprecedented challenges. From the rapidly changing economy and the global issues of sus-tainability and climate change to the domestic problems of health inequality, alienated communities and social engagement. Responding to these challenges requires a level of local and global collaboration, between individu-als, communities, businesses and government that has never been achieved before. It also needs great ideas, which is exactly what GeoVation is about. GeoVation's mission is to encourage and support inno-vation for social, economic and environmental benefit through the use of geography. Since " everything happens somewhere" and geography is the stage on which every human and natural action is played out, there is huge potential in using geography to help address these and other challenges. The GeoVation website, https:// challenge. geovation. org. uk, is an online portal where geography, geographic information and innovative people, like you, can come together to make great ideas a reality. Our aim is to bring together people with ideas with those who have the technical know- how and financial backing to make those ideas flourish and, in turn, drive the use of geographic information. GeoVation is open to all, for the benefit of all, and there is only one rule: that the ideas use geography. The GeoVation Chalenge Over the last few months we've spoken to many people about the idea behind GeoVation, including at The Guard-ian's Activate 09 conference, the government's Adapting to Climate Change for Critical Infrastructure Summit and OpenStreetMap's State of the Map Conference, getting feedback on the concept, as well as seeking early par-ticipants and speaking to other organisations that might want to get involved. This work culminated on 20 July, when the GeoVation Challenge element of the community was opened with a breakfast and evening drinks events hosted at the Royal Society of Arts in London. A lively and enthusiastic dis-cussion ensued with participants drawn from Google, Yahoo!, Microsoft, AGI, consultants, businesses, social entrepreneurs, universities, education and community movements. Over 50 ideas were generated on that day alone, so we're excited about what you and the wider GI community will be able to come up with. Through the Challenge website, you can meet other geovators and suggest, share and rate ideas and ask for and provide help to others developing ideas too. You're free to make use of any technology or data that you can get hold of. You only need to see the popularity of location- based applications on Apple's App Store, not to mention the fact that satnavs are now relied on by millions of driv-ers across the world, to know that geography has gone mainstream. After a few false dawns the technology has finally caught up with our aspiration and location- based information is now embedded in our daily lives. The excit-ing thing about the GeoVation Challenge is that it might just unearth " the next big thing". That's not to say that smaller- scale ideas aren't welcomed too. The most strik-ing thing about the Cabinet Office's competition " Show us a better way" was that many of the winning entries were map based and focused on community issues - find-ing your nearest toilet, helping locate a recycling centre. Add to that the popularity of sites like FixMyStreet and Liftshare and it's clear that possibilities are huge and var-ied. And the GeoVation Challenge is not just about trying to tackle serious issues with geography; it's about having fun with geography too. One participant wants help tak-ing aerial photographs using a digital camera strapped to a home- made rocket! Ordnance Survey and GeoVation In April this year a new Business Strategy for Ordnance Survey was published. Part of the strategy's goal is to pro-mote innovation for economic benefit and social engage-ment and to encourage individuals, community groups and commercial companies to innovate with geography. Supporting the GeoVation initiative is just one of the ways Ordnance Survey plans to do this. Ordnance Survey has initiated and is supporting GeoVa-tion, and is also contributing to an ideas development GeoVation Encouraging and supporting innovation for social, economic and environmental benefit through the use of geography