INNOVATION UK54INNOVATION UKGeoVation ORDNANCE SURVEY fund that will go to support the very best ideas, but makes no claim on the intellectual property and is keen to engage supporting partners in growing the initiative. So if you'd like to be involved, please get in touch. In addition, to provide some external perspective and guid-ance, we've recruited two GeoVation Champions - Steven Feldman, an expert consultant on the innovative use of Geographic Information, and Stew McTavish, the Chief Executive of mo. jo who has recently worked with Cancer Research UK on its own open innovation challenge. Looking forward GeoVation is on a very exciting journey for all those who use or could use geography more effectively in meeting their own objectives. If you want to contribute ideas, appli-cations and data; collaborate with others to solve prob-lems and create new and exciting solutions using geog-raphy; then you'll be very welcome to join us for the ride. Join the GeoVation Challenge at: www. challenge. geovation. org. uk or follow us on Twitter at http:// twitter. com/ geovation TOP LEFT: Stew McTavish, Chief Executive of mo. jo BOTTOM LEFT: Liz Ratcliffe, Head of Product Marketing and Propositions Comment from Steven Feldman Geography can make a difference to our lives in so many ways, from the tiny but convenient enhance-ment to the planet- saving development or insight. Almost everyone has an idea for using geography when asked, creativity in the use of geography should not be the sole province of the " experts" and the tech-nically skilled. Hopefully, through GeoVation we can help some ideas from the wider community to flourish and perhaps contribute to the creation of some new geo- businesses. Comment from Stew McTavish As a newcomer to the world of geography and geo-graphic information, I've been stunned by what is happening and what is possible. The Open Venture Challenge in aid of Cancer Research UK showed what was possible by engaging your supporters and end-users in collaboratively creating the next big thing. I think that GeoVation has the potential to change the way that people think about and interact with the world around them. But the best thing is that we're just at the start of this GeoVation journey and the people we meet and talk to along the way will deter-mine where we end up.