False 73 About Us Milestones 1987 Business founded with a £ 10 advert 1989 MotivAction Limited starts with 200 Motivation and Hospitality events 1990 Team of 3 based in small shed deliver 40 successful events 1991 Grow by 40% in the recession; innovate and continue marketing 1992 Conference Organisation and Production services start 1993 100 clients work with MotivAction on 300 events 1994 Double from 8- 16 producers, win CEA awards. New Team Building portfolio 1995 Incentive Travel starts with award winning New York incentive 1996 ‘ IBM Academy 2000’ wins awards, team of 60 launch 2000 vision in Dublin 1997 500,000 guests at MotivAction events. Current Financial Director joins 1998 Themed Evening and Events portfolio doubled. John Adair joins. 1999 MotivAction celebrate 10 years of continuous 40%+ per year growth 2000 MStudios launched to provide in- house design and large format print 2001 Recognition & Awards research. Brand Engagement & Experiences work thrives 2002 Major recruitment, investment and growth drive sparked at Amsterdam meeting 2003 ‘ Sharing the Future Now’ wins ITMA Gold Award for cultural change impact 2004 MotivAction Australia launched. Largest UK event is for 40,000 people 2005 Conference & Events Direct and Leadership Education Centre launched 2006 85% of 300 clients repeat business, contracts range from £ 300 to £ 2,000,000 Directors & Advisory Board Tim Waygood - Founder & Managing Director David Buxton - Group Finance Director Peter Scott - Advisory Board John Adair - Advisory Board

False About Us 74 Normal was not, is not and never will be acceptable to us. We set out to be different, to question, to try our best, to be brilliant yet never arrogant. We have no rule book but three core values and a culture we strive to sustain: Listen open, honest, challenging, creative, caring recognising, positive, determined, tenacious, resourceful responsible, accountable, leading, dynamic, innovative, visionary Create supportive, thoughtful, focussed, inspiring, educating, exciting efficient, dedicated, passionate, adaptable, fair friendly, fun, professional, vibrant & united... Exceed Values and Culture