IOC Marketing Report – Beijing 2008109 TicketingChapter Five Anti- Counterfeit Measures To ensure safety and prevent fraud, state- of- the- art anti- counterfeit technologies were used in the tickets for Beijing 2008, including embedded electronic RFID chips. Olympic Sponsor Support A number of Olympic sponsors also contributed to the success of the Beijing 2008 Ticketing Programme.  Visa provided and operated the payment systems for the purchase of Beijing 2008 tickets.  The Bank of China promoted and sold Beijing 2008 tickets at 1,000 bank branches.  Gehua Ticketmaster offered Beijing 2008 tickets online and at 47 retail points of sale. Beijing 2008 Ticket Figures  Number of tickets available: 6.8m  Number of tickets sold: 6.5m  Percentage of tickets sold: 95.6%  Average ticket price: USD 23

ChapterSix Licensing