IOC Marketing Report – Beijing 2008139 The Best of UsChapter Nine Print And Digital Media Using the Olympic values of Excellence, Friendship and Respect as his inspiration, Spanish artist Jesús Morilla created The Best of Us artwork. Each piece of artwork was published as an advertisement in a number of publications, both in print and online. In total, the campaign enjoyed over 130 million print impressions and received over 90 million online impressions. Some of the publications and websites that carried the artwork included Sports Illustrated, Sports Illustrated China, Sports Illustrated for Kids, Fortune, Time, People, SI. com and People. com. In Beijing, The Best of Us artwork was displayed on billboards located in and around the Olympic venues, as well as on signage in subway stations around the city. The artwork helped to decorate Olympic Family hotels and was used for a collection of postcards that was distributed to volunteers, media and athletes in the run- up to the Games. The Best of Us artwork was also used as the graphic basis for the pre- Games redesign of www. olympic. org. To see all the elements of the campaign, visit: www. olympic. org/ uk/ bestofus

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