Olympic Broadcasting Services ( OBS) The IOC established Olympic Broadcasting Services in 2001 to serve as the permanent host broadcaster for the Olympic Games, eliminating the need to continually rebuild the broadcast operation for each edition of the Games. The objective of OBS is to ensure that the high standards of Olympic broadcasting are consistently maintained from one edition of the Games to the next. As the host broadcaster, OBS is responsible for providing the international television and radio signals from the Games to all rights- holding broadcasters around the world. For Beijing 2008, OBS entered into a joint venture with the Organising Committee, BOCOG, to create Beijing Olympic Broadcasting ( BOB), the on- site host broadcaster. BOB was responsible for the day- to- day operations in Beijing, under the management of OBS. BOB's presence at Beijing 2008 was massive, with more than 6,000 Games- time staff, 1,000 cameras, 575 digital videotape recorders, 350 broadcast trailers and 62 outside broadcast vans. IOC Marketing Report – Beijing 200827 BroadcastingChapter Three " Beijing was a truly groundbreaking Olympic Games. Beijing Olympic Broadcasting ( BOB) was able to utilise new technology to produce coverage that was unlike that provided in any previous Olympic Games. The HD images and the added impact of surround sound ensured the coverage was genuinely state- of- the- art, and I think everyone at BOB and the IOC can be enormously proud of the finished product." Manolo Romero, OBS Managing Director, BOB Chief Executive Officer |