50IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " Today people expect more content and more detail about events as they happen. Through the IT infrastructure that Atos Origin has designed, built and operated during the Beijing 2008 Olympic Games, the competition results have been viewed and read by more people and on more channels than ever before. Atos Origin, our long- term partner, is the brains behind the IT operations for the Olympic Games, consistently delivering on schedule and within budget." Jacques Rogge, President, International Olympic Committee Atos Origin is one of the world's leading IT service companies. Its mission is to advance the performance of its clients by offering innovative solutions, in such key industries as telecoms and media, financial services, manufacturing and public sector. The Olympic spirit of " Passion for Excellence" and " Ultimate Performance" is an inspiration to more than 50,000 Atos Origin employees to deliver measurable business outcomes, wherever its clients are. IT in Beijing As the official IT Partner of the IOC, Atos Origin was in charge of one of the most spectacular IT projects in the world during the Beijing Games, featuring more than 4,000 experts, years of preparation and 200,000 hours of testing. The company put years of accumulated experience into designing, operating and monitoring the entire technology infrastructure at Beijing 2008 – the most information intensive Games to date.