IOC Marketing Report – Beijing 200853 SponsorshipChapter Four Atos Origin processed over one and a half million messages in competition data for media and news agencies all over the world, providing broadcasters with results in less than 0.3 seconds. On a project of this scale, change management and change control were key. Atos Origin has successfully defined a methodology to analyse the impact of any change request. This allows it to control the evolution of the system and to minimise the risks when implementing any modification. Atos Origin's information security solution filtered over 12 million IT security events each day during the Games, protecting all Olympic data systems with multiple layers of security monitoring and controls without a single impact on the Games. All these activities have ensured integrity and high- speed delivery of multi- level data transmissions, which instantaneously benefited more than 340,000 Olympic Family members on- site, and further reached out to billions of readers and viewers around the world through mass media and communications. Marketing Programmes Atos Origin's association with the Olympic Games provides a remarkable marketing platform. Through various PR initiatives featuring Olympic themes, it has greatly enhanced its brand awareness worldwide. It has also taken tremendous pride in showcasing this project to existing and potential clients. And these visitors were always impressed, beginning years before the Games and continuing all the way through Games time. Atos Origin brings the Olympic Games to the world through accurate and powerful transmission of information, as well as communicating the Olympic spirit from continent to continent, as it delivers the same service and quality to its clients worldwide.