IOC Marketing Report – Beijing 200861 SponsorshipChapter Four rewarded with a trip to the Beijing 2008 Olympic Games to continue their caring work by inspiring Games- time volunteers. In Beijing, the winners participated in a special Wishing Tree dedication ceremony to send best wishes to the volunteers of the Beijing 2008 Olympic Games. Hearts of Gold Created exclusively for the athletes of the Beijing 2008 Olympic Games in collaboration with Right To Play, the Hearts of Gold programme was designed to inspire and enable athletes to live the values that define the Olympic Movement and to share them in real, meaningful ways. Athletes could join a medal grants programme, donate items for an auction, or apply for a fellowship with Right to Play. Johnson & Johnson also offered each Olympian a gift of twin Chinese- themed bracelets – one to wear and one to share, enabling every athlete to say " thank you" to someone who supported their journey to the Games. Supporting Olympic athletes and medical staff Several Johnson & Johnson companies supported the Polyclinic, which helped keep athletes, coaches and other members of the Olympic Family healthy during Games- time. Johnson & Johnson installed diagnostic and sterilisation equipment, supplied over- the- counter and prescription medicines, provided sports medicine products and offered health education and screenings. In addition, Johnson & Johnson companies around the world donated a range of products to National Olympic Committees. The " Warrior and the Girl" Marionette Performance As a tribute to the company's partnership with the Qin Shi Huang Terracotta Army museum, Johnson & Johnson presented a one- of- a- kind performance at Millennium Monument Park during the Games. Larger than life marionettes standing almost seven metres tall told the story of a Terracotta Warrior brought to life by a young Chinese girl. This cultural performance demonstrated values of caring, peace and friendship for more than 30,000 visitors.
62IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " The Olympic Games captivate people everywhere and enable the world's best athletes to showcase their talents. Dating back to the first modern Olympic Games in Athens in 1896, Kodak has been there to help capture and preserve the history, while also supporting the athletes. We're proud to play that role again in Beijing." Antonio M. Perez, Kodak Chairman and Chief Executive Officer Kodak has been a TOP Partner since 1986 and has been involved in the Olympic Movement since the first modern Olympic Games in 1896, helping to capture some of the most memorable images from the history of the Games. In Beijing, Kodak's most advanced imaging technologies were employed to help create accreditation badges, provide on- site image- rich printing and publishing services, and support thousands of photojournalists capturing the action of the Olympic Games for news media worldwide. In addition, Kodak provided health imaging services to diagnose injuries to athletes. Kodak also enabled thousands of spectators to capture, share, and print their special Olympic memories. Accreditation Assisting with the Beijing Games' security efforts, Kodak produced more than 1.2 million security badges and credentials required for the Olympic athletes, officials, volunteers and sponsors. Kodak provided digital cameras, photo printers, and technical support for all accreditation operations at 39 venues in Beijing and the co- host cities in China, ensuring safe and secure access to the Olympic venues.