IOC Marketing Report – Beijing 200873 SponsorshipChapter Four people across Asia. For example, Manulife in Hong Kong teamed up with Sports Federation and Olympic Committee of Hong Kong, China, to launch a two- year scholarship programme designed to help ten of Hong Kong's athletes each year as they prepare for Olympic glory, totalling HKD 2 million. These athletes have worked with Manulife to help spread the Olympic values of friendship and dedication and the pursuit of excellence to school children across the territory, including up to 50 children attending a summer camp organised by the Manulife Centre for Children with Specific Learning Difficulties. Team Manulife Team Manulife was a team of athletes – both Olympians and Olympic hopefuls – who Manulife supported as they trained and competed for Olympic glory. In turn, they were a vital part of Manulife's goal to help share the spirit of the Olympic Games with its staff, agents and customers, by taking leading roles in Manulife's charitable initiatives and by sharing their inspirational and motivating stories of courage and determination. During Games time Over 1,500 Manulife staff, agents and guests attended Manulife's Beijing 2008 Olympic Games programme. The programme honoured and rewarded the company's most successful staff and agents and showcased the company's support for the Olympic Games. Meanwhile, in each of the ten territories in Asia in which Manulife operate, its staff, agents and customers were getting in the spirit with a series of Olympic- themed events and community initiatives. Post- Games time Manulife's support in China has continued, even after the last Olympic spectator left the Bird's Nest. For example, Manulife is currently running a programme of thanks- giving events and providing career development support to many of the young people in China who were volunteers at Beijing 2008.