IOC Marketing Report – Beijing 200873 SponsorshipChapter Four people across Asia. For example, Manulife in Hong Kong teamed up with Sports Federation and Olympic Committee of Hong Kong, China, to launch a two- year scholarship programme designed to help ten of Hong Kong's athletes each year as they prepare for Olympic glory, totalling HKD 2 million. These athletes have worked with Manulife to help spread the Olympic values of friendship and dedication and the pursuit of excellence to school children across the territory, including up to 50 children attending a summer camp organised by the Manulife Centre for Children with Specific Learning Difficulties. Team Manulife Team Manulife was a team of athletes – both Olympians and Olympic hopefuls – who Manulife supported as they trained and competed for Olympic glory. In turn, they were a vital part of Manulife's goal to help share the spirit of the Olympic Games with its staff, agents and customers, by taking leading roles in Manulife's charitable initiatives and by sharing their inspirational and motivating stories of courage and determination. During Games time Over 1,500 Manulife staff, agents and guests attended Manulife's Beijing 2008 Olympic Games programme. The programme honoured and rewarded the company's most successful staff and agents and showcased the company's support for the Olympic Games. Meanwhile, in each of the ten territories in Asia in which Manulife operate, its staff, agents and customers were getting in the spirit with a series of Olympic- themed events and community initiatives. Post- Games time Manulife's support in China has continued, even after the last Olympic spectator left the Bird's Nest. For example, Manulife is currently running a programme of thanks- giving events and providing career development support to many of the young people in China who were volunteers at Beijing 2008.
74IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " For the Beijing Games, McDonald's brought people together like never before through multiple initiatives, making this our most comprehensive activation of the Games ever." Mary Dillon, McDonald's Global Chief Marketing Officer McDonald's has been a proud supporter of the Olympic Movement for 40 years. The Beijing 2008 Olympic Games marked the largest Games in history, and McDonald's celebrated as Worldwide Partner by feeding the athletes as well as the media and spectators the food they love on- site during the Games. Official Restaurant McDonald's has served as Official Restaurant for seven consecutive Olympic Games. For Beijing, the company constructed four Olympic venue restaurants: one in the Olympic Village, which served more than 10,000 athletes a day; one at the Main Press Centre; and two for spectators on the Olympic Green. McDonald's north retail restaurant on the Green was the largest freestanding McDonald's in the world. McDonald's Champion Kids ™ Beijing marked the debut of McDonald's newest Olympic programme, McDonald's Champion Kids, featuring Olympian Michael Phelps as Global Ambassador. More than 200 children from 40 countries experienced this once- in- a- lifetime journey, attending events, meeting athletes, visiting the Olympic Village and receiving their own gold medals from renowned Olympians. More than 100 kids were special correspondents who interviewed athletes and shared their Beijing experience with hometown news outlets.