08IOC Marketing Report – Beijing 2008 Foreword Foreword by Liu Qi, President of BOCOG With the support of the Chinese Government and people, and with the great enthusiasm and help of the international community, the Beijing 2008 Olympic Games achieved great success, fulfilling the goal of a high- level Games with distinguishing features. As one of the most important components of Olympic preparation and operation, the Beijing 2008 Marketing Programme formed an essential foundation for the staging of the Games. It also showcased the close cooperation between BOCOG and broadcasters, sponsors, suppliers of sports equipment and licensees. This Marketing Report presents a comprehensive overview of the Beijing 2008 Marketing Programme and demonstrates the Programme's success. It also records the great contribution made by the marketing partners to the staging of the Olympic Games. Here I would like to express my sincere gratitude to all broadcasters, sponsors and licensees. We hope to enhance communication and cooperation with all these friends in the future development of Beijing and China, and reach new achievements in building people's Beijing, hi- tech Beijing and green Beijing.