IOC Marketing Report – Beijing 200889 SponsorshipChapter Four Part of the Olympic Dream Samsung endeavours to share the spirit of the Games throughout its Olympic activities. As part of its commitment to enabling as many people as possible to be part of the Olympic dream, Samsung invited partners and recipients from its Corporate Social Responsibility ( CSR) initiatives throughout rural China to visit the OR@ S and participate in the Beijing 2008 Olympic Games. Throughout the Games, Samsung arranged visits to the Olympic Green for representatives of its key corporate citizenship programmes, including students and teachers from Samsung's Anycall Hope Schools, recipients of Samsung's Vision Recovery programme, and villagers from its One Heart One Village project. Wireless Technology Starting with the Athens 2004 Olympic Games, Samsung has enhanced the value of the Olympic Games by redefining how major sporting events are managed and providing vital Games information through its revolutionary Wireless Olympic Works ( WOW) technology. For Beijing 2008, Samsung introduced personalised and more user- friendly WOW solutions, as well as other advanced wireless technology and capabilities to power the Olympic and Paralympic Games, enabling seamless communication among Olympic VIPs, delegates, and staff. Samsung's devices, combined with its revolutionary WOW system, connected thousands of people, places and moments, and enabled the Beijing Organising Committee to stage one of the most state- of- the- art and innovative Games in history.