100IOC Marketing Report – Beijing 2008 Chapter FourSponsorship State Grid Corporation As China's primary energy utility company, State Grid has an unparalleled sales network across the country. State Grid's promotional activities for the Beijing 2008 Olympic Games were thereby able to reach a very large number of people in towns and villages throughout China. On a corporate level, State Grid was an active participant in the Beijing 2008 Partners Club, a forum alternately hosted by BOCOG and one of the partners to encourage co- operation and exchange of experiences between sponsors, and used this opportunity to promote the values of corporate social responsibility among the Games sponsors. Volkswagen As the exclusive automotive partner of the Beijing 2008 Olympic Games and the supplier of the mainland segment of the Torch Relay, Volkswagen provided 5,000 Olympic official vehicles to be used for transporting athletes and VIPs, while its technicians and staff provided repair and maintenance services for the vehicles during the Games. Volkswagen also presented an Olympic Pavilion on the Olympic Green, showcasing the company's expertise in the automotive industry, China's development and the Olympic Movement. " The BOCOG marketing programme was a remarkable success. I think marketing should have two inseparable sides, like a coin. One side is the investment of sponsors and the other is their return. We attached great importance to both elements during the whole process and as a result provided a powerful marketing platform for our sponsors." Mme. Yuan Bin, Director, BOCOG Marketing