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I'm looking forward to feeling proud to be a Vancouverite and proud to be a Canadian, and that we can contribute to a worldwide movement that may inspire young people to become interested in fitness and sport. The Olympic Games is one of a handful of events that unite the world in friendship and spirited competition, to build a network of goodwill throughout the world. Hosting the 2010 Games is an investment in building a solid foundation of athleticism in Canada, building an interest in sport. Major kudos to those who put in countless hours and vast amounts of energy to get this thing going. I think it will stand us in good stead for years to come. JIM COLBERT 56, ADVERTISING CREATIVE DIRECTOR Every year I watch the Olympic Games, from the time I get up to the time I go to work - I don't plan on going to any of the events because I work a night shift. Certainly watching the Games on TV is going to be more interesting because it's ours - I'll probably get to know more of the local athletes, and it'll mean more. I'll watch hockey, for sure. I enjoy the cross-country skiing competition and the ski jumping and the speed skating, too. But there isn't any event that I don't enjoy - because it's history in the making. You're a part of it then, so I'm excited that way, for that reason. ADEL YAZURA 64, MAIL SORTER, NIGHT SHIFT It is going to be one heck of an experience. We're going to have many cultural performers, not just ourselves, but other Aboriginal performers from all over Canada are going to be here at the Cultural Centre to participate in the Games. I am a performer and I will lead everybody into the songs, and I do traditional welcomes, as well. I think these performances are a great way to show the whole world that our cultures are still alive and well. JOSH ANDERSON 27, FIRST NATIONS FRONTLINE OPERATIONS COORDINATOR The morning Vancouver was to find out whether it had won the bid or not, my sister and I took our little babies to GM Place, where the winner would be announced. We wanted the children to be able to say they were there when we found out Vancouver had won. My husband and I were lucky enough to get tickets in the lottery - we did very well, and got tickets for the opening ceremonies, and tickets for the women's gold medal hockey game, among others. I'm excited for my kids to be exposed to a wide range of sports, sports they might not otherwise see. JENNIFER WAH 45, COMMUNICATIONS CONSULTANT OLYMPIC REVIEW29 VANCOUVER 2010

30OLYMPIC REVIEW VANCOUVER 2010 GETTHE LOOK OLYMPIC REVIEW TALKS TO ALI GARDINER, VICE- PRESIDENT OF BRAND AND CREATIVE SERVICES AT VANOC, ABOUT HOW THE UNIQUE ' LOOK OF THE GAMES' WAS CREATED FOR VANCOUVER 2010 W hen Vancouver 2010 gets under way in February, the dramatic sporting action will be beautifully framed by a unique visual identity that has been created especially for the Games. This " Look of the Games" will add to the visual spectacle in Vancouver and has been in development for several years. It is something that can be seen at every edition of both the Summer and Winter Games, and creating this unique, recognisable identity - which reflects the culture of the host city and the values of the Olympic brand - has become an integral part of staging the Olympic Games. As the Vice- President of VANOC's Brand and Creative Services team, Ali Gardiner knows first- hand about the challenges of creating a visual identity that will be seen by billions of people around the world. " One of the things that was most daunting about the project was trying to somehow figure out what it was about the Canadian identity that we wanted to express through the Look of the Games," she explains. " That's a debate that's been going on since Canada was born as a nation and I don't think anyone has the answers!" Indeed, creating a look and brand that encompasses an entire country or region is clearly a huge task, and one that begins several years before the Games begin, shortly after the host city has been decided. " When we won the Games we needed to establish what our vision and story would be and to decide what would make our Games unique from any other." The process of building a look that felt right for