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INNOVATION TECHNOLOGY065" "IT IS IMPERATIVETHAT THE GOVERNMENT ANDTHE SOFTWARE INDUSTRY WORKTOGETHER TOPROVIDE THE CORRECT ENVIRONMENTAND THE RIGHT INFRASTRUCTURETO ALLOW BUSINESSES TOOPERATE SUSTAINABLYgreen applications with Government grants or taxbreaks is also strongly advised in addition to financialincentives to green software providers. Alongside this needs to be acknowledgement byGovernment of the crucial role software applicationsplay in effecting a green economy. Government needsto publicly back the implementation of greenapplications across UK industry. This will ultimatelylead to a more regulated "green applications" industryso that only those software systems that meet certaincriteria can be given the 'green' stamp of approval.However, this is a regulatory road that most softwareproviders will be more than happy to travel down as thebenefits will far outweigh the negatives.CONCLUSIONThe effective transition to a low-carbon economy isrequired if the UK is to get anywhere near its carbonreduction target as outlined in the Climate Change Act.However, successfully achieving a green economywithout an effective green software infrastructure inplace is impossible. It is imperative that theGovernment and the software industry work together toprovide the correct environment and the rightinfrastructure to allow businesses to operatesustainably. Without this partnership approach, the"chicken and egg" situation that currently exists willbe perpetuated and the biggest loser will, once again,be our dying planet. nABOUT THE AUTHORSDean Dickinson is the Managing Director of AdvancedBusiness Solutions, formerly COA Solutions. He hasbeen in the finance software business since 1990. Mr Dickinson is a specialist in consultancy and has a strong knowledge of business processes within ahigh volume/high value environment. AdvancedBusiness Solutions provides leading integratedbusiness applications and services thatenable public, private and third sector organisationsto retain control, improve visibility and gainefficiencies whilst continually improving corporate performance. Jairo Rojas was appointed to the position of directorgeneral of BASDA in February 2008 after significantexperience of working with both large IT corporations,and small start-up organisations. He has wideexperience in senior channel management roles andis used to leading, motivating and guiding teams ofdiverse talents to achieve the required results. Mr Rojas has been a strong supporter of 'Green'initiatives for BASDA, helping develop the BASDAGreen Charter, and with the members' Green SpecialInterest Group promoting Green XML to UK and EU penalties for organisations that fail to comply with sustainability legislation. The introductionof financial incentives for those organisations thatreach low levels of carbon production are also needed alongside reputational incentives, such as a"kite mark" given to all organisations proven to operate sustainably. Carbon trading is already part of the CRC EnergyEfficiency Scheme but it is currently paying lip-serviceto the issue of sustainability. Carbon trading needs tobe rolled-out to all businesses across the UK and then(ideally) worldwide, so that it becomes a commonmeans of transacting between businesses. Only thenwill a true green economy be born. Underlying all this is software - a key enabler to a greeneconomy. The Government needs to work closely withthe software industry to ensure that cost-effectivegreen software applications which enable businessesto comply with Government legislation are readilyavailable. Providing organisations looking to invest in

obility is needed for everything we dotoday. The United Nations ClimateChange Summit in CancĂșn is just anotherexample of important gatherings madepossible by transport, from the planes, buses andautomobiles that move participants to the conferencevenue; to the commercial vehicles that deliver food andgoods. The same is true for economic activity: whetherclose to home or far away, transport affects the lives of everyone.With increasing economic development around theworld and continuing globalisation, mankind faces anera of unprecedented demand for transport. Roadtransport remains the largest supplier of mobility. Wewill not be able to do without it. But we will need toaddress the challenge of rising CO2 emissions, with noless than a transformation of all parts of the transportsector, including autos, fuels, roads and more.As leaders of automotive industry groups, we know thatvehicle technology will play an important role in this,and manufacturers are investing heavily in a range oftechnologies to do their part. In addition to constantlyimproving the internal combustion engine, they areintroducing and further developing clean diesel,alternative fuel, hybrid, all electric and fuel cellvehicles. All of these technologies will be important forreducing emissions in the short-, mid- and long-term.However, improving technology exclusively has asignificant drawback: with the turnover of the vehiclefleet taking 15-20 years, a long time is required fortechnology to have a significant effect on emissions.Measures besides vehicle technology that canimmediately reduce CO2 from the whole road transportsector are therefore indispensable. They can ensurethat CO2 emissions are reduced swiftly - and cost-effectively. Together with improving technology, theyconstitute what we call the integrated approach toemission reduction.This integrated approach starts with trafficmanagement and infrastructure. Electronic or "smart"mobility aids, as part of Intelligent Transport Systems,can do much to enhance traffic flow. "Co-modality",which is the good linkage between different modes ortypes of transport, increases the efficiency of thetransport system as well. Drivers can reduce the fuelconsumption of their vehicle instantly by adopting eco-driving techniques. The uptake of new and improvedtechnologies should also be encouraged by appropriatefiscal and other incentives, which compensate part ofthe additional costs consumers will face when buying,for instance, electrically chargeable vehicles. This willAbove:Electronic or"smart" mobility aids, aspart of IntelligentTransport Systems, cando much to enhancetraffic flowRight:Transportation willbecome increasinglydependent on electricutilities to enable lowercarbon fuels TAKING ON THE CO2 CHALLENGE : A SMART APPROACH FORROAD TRANSPORT066AUTOMOTIVEMDAVE MCCURDY, PRESIDENT AND CEO, ALLIANCE OF AUTOMOBILE MANUFACTURERS (USA)IVAN HODAC, SECRETARY-GENERAL, EUROPEAN AUTOMOBILE MANUFACTURERS' ASSOCIATION (ACEA)YOSHIYASU NAO, PRESIDENT AND VICE-CHAIRMAN, JAPAN AUTOMOBILE MANUFACTURERS ASSOCIATION (JAMA)?