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Main Image Londoners were overjoyed in 2005 when the city was awarded the 2012 GamesOLYMPIC REVIEW 33LONDON 2012

You know that the Olympic Games are about to arrive in a host city when people and places start to get dressed up. London is putting the Olympic rings onto Tower Bridge, hoping that the image will be as striking and memorable as the rings on Sydney Harbour Bridge at the 2000 Summer Games.Another set of large five-coloured rings will travel on a special platform up and down the River Thames every day during the Games, stopping off at famous landmarks. The capital also plans to project images of famous Olympians onto the parliament building in Westminster, which includes Big Ben. "Olympic London" is getting ready for its big night - the Opening Ceremony on 27 July. And Britain is determined to take the spirit and the energy of the Games way beyond the sporting venues.Like Vancouver in 2010, spectators will be able to watch the action on huge TV screens at Live Sites in London and across the country. More than 70,000 volunteers and London ambassadors have been recruited to help the Olympic family and spectators around the city and the sports venues.There will be plenty of innovation too. London 2012 is expected to set new standards in broadcasting - with the first live 3D Olympic broadcasts, including high-profile Olympic moments such as the Opening and Closing Ceremonies and the men's 100 metres final. Social media will also play a big role in spreading the message as spectators and reporters will be tweeting their experiences within seconds and keeping up-to-date with the action on their mobile devices.And, as the world's best athletes give their all in the sporting arenas, the London 2012 organisers are hoping that everybody will join in the party and celebrate the Games, even if they didn't get tickets for the sporting action. Unprecedented demand for Olympic seats means that "Spectators will be able to watch the Olympic action on huge TV screens at Live Sites in London and across the country"34 OLYMPIC REVIEW LONDON 2012