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The streets around all of these venues will be dressed with London 2012's bright colours - pinks, purples, blues and oranges. But the capital has also given every borough colourful banners and flags with Olympic rings and pictograms and a budget to give their squares and streets an Olympic feel - even if they are not hosting any sports. The idea is to make every Londoner a part of the Games. Cultural and entertainment festivals linked to the Games will take place in boroughs a long way from the venues, as well as on the South Bank of the Thames, where some of the city's concert halls and theatres are located.The Games would not happen without volunteers and this is where the "Games Makers" play a key role. London 2012 has recruited around 70,000 people to help ensure the Games run smoothly.Special emphasis has been placed on their sport-related experience. So the volunteers at the rowing at Eton Dorney, for example, will include many people from rowing clubs. Organisers have also recruited thousands of people from the capital's diverse ethnic communities who speak different languages.The 2012 volunteers will be easy to spot in uniforms inspired by the red of the Grenadier Guards and a regal purple. "The streets around the venues will be dressed with London 2012's bright colours. The capital has also given every borough colourful banners and flags with Olympic rings to give their streets an Olympic feel - even if they are not hosting any sport. The idea is to make every Londoner a part of the Games"36 OLYMPIC REVIEW LONDON 2012

But visitors will also notice the pinks and purples of another team of 8,000 volunteers who will be known as "London Ambassadors". They will work outside the venues and act as guides to spectators and officials.This system worked well in Beijing four years ago and London plans to copy the idea of having information kiosks scattered across the city. The ambassadors have been recruited by the Mayor and will work around stations such as St Pancras, where spectators can take the seven-minute "Javelin" train direct to the Olympic Park.But London 2012 and the International Olympic Committee also want to put on an unprecedented service for those who cannot make it to London for the Games. This will be an important moment in Olympic broadcast history, with digital media and 3D broadcasts taking centre stage.A potential global audience of 4.8 billion people will have access to images of the Games which will be broadcast in more than 200 countries and territories around the world. More coverage on more platforms will be available than at any other Olympic Games.This is the first Summer Games where the Olympic Broadcasting Services (OBS) will act as the sole host broadcaster, providing the images and sound of the action to rights-holders. In partnership with the BBC and NHK, part of the Games will also be filmed using cutting-edge technology - Super Hi-Vision - which offers 16 times the quality of high definition (HD) TV.One thing is certain - the images of the sporting action broadcast around the world will have the backdrop of packed arenas and the sound of enthusiastic crowds. The British crowds have a reputation for cheering on the sport - not just the British competitors. One of the features of the Commonwealth Games in Manchester in 2002 was the way spectators provided a superb atmosphere at all of the venues. In that respect, the London Games has the potential to rival the enthusiastic crowds of Sydney in 2000.There is as much excitement in London at the prospect of watching Jamaica's Usain Bolt compete in the 100m and 200m and American Michael Phelps swim in the pool as there is in cheering for Britain's own medal prospects, such as ? Far left Princess Anne opens the Lee Valley White Water Centre Left (top)Seb Coe and the BBC's Vernon Kay and Gabby Logan began the party at the '2,012 Hours to Go' event, which officially opened the Olympic Stadium in May Left The British Universities and Colleges Athletics Championship was the first event to be held in the Olympic Stadium in May, as a precursor to the official openingOLYMPIC REVIEW 37LONDON 2012