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But visitors will also notice the pinks and purples of another team of 8,000 volunteers who will be known as "London Ambassadors". They will work outside the venues and act as guides to spectators and officials.This system worked well in Beijing four years ago and London plans to copy the idea of having information kiosks scattered across the city. The ambassadors have been recruited by the Mayor and will work around stations such as St Pancras, where spectators can take the seven-minute "Javelin" train direct to the Olympic Park.But London 2012 and the International Olympic Committee also want to put on an unprecedented service for those who cannot make it to London for the Games. This will be an important moment in Olympic broadcast history, with digital media and 3D broadcasts taking centre stage.A potential global audience of 4.8 billion people will have access to images of the Games which will be broadcast in more than 200 countries and territories around the world. More coverage on more platforms will be available than at any other Olympic Games.This is the first Summer Games where the Olympic Broadcasting Services (OBS) will act as the sole host broadcaster, providing the images and sound of the action to rights-holders. In partnership with the BBC and NHK, part of the Games will also be filmed using cutting-edge technology - Super Hi-Vision - which offers 16 times the quality of high definition (HD) TV.One thing is certain - the images of the sporting action broadcast around the world will have the backdrop of packed arenas and the sound of enthusiastic crowds. The British crowds have a reputation for cheering on the sport - not just the British competitors. One of the features of the Commonwealth Games in Manchester in 2002 was the way spectators provided a superb atmosphere at all of the venues. In that respect, the London Games has the potential to rival the enthusiastic crowds of Sydney in 2000.There is as much excitement in London at the prospect of watching Jamaica's Usain Bolt compete in the 100m and 200m and American Michael Phelps swim in the pool as there is in cheering for Britain's own medal prospects, such as ? Far left Princess Anne opens the Lee Valley White Water Centre Left (top)Seb Coe and the BBC's Vernon Kay and Gabby Logan began the party at the '2,012 Hours to Go' event, which officially opened the Olympic Stadium in May Left The British Universities and Colleges Athletics Championship was the first event to be held in the Olympic Stadium in May, as a precursor to the official openingOLYMPIC REVIEW 37LONDON 2012

"I am very honoured and excited to be carrying the Olympic torch through Ascot on 10 July," says Pippa. "Being able to take part in such a historic event is definitely something that I'm never going to forget!" After being lit in Olympia, Greece, the Olympic flame began its UK journey on 19 May. From Land's End in Cornwall - the most westerly point of mainland Britain - up to the Outer Hebrides of Scotland and back down to London, 8,000 people will carry the flame through more than 1,000 cities, towns and villages before it reaches the Olympic Stadium during the London 2012 Opening Ceremony on 27 July. Representing the individual stories of each torchbearer, 8,000 perforated circles run the length of the body of the triangular-shaped torch.From the youngest (aged 11) to the eldest (aged 100), each torchbearer has been selected because of personal stories that have the power to inspire millions of people watching around the world. One of those is 17-year-old Pippa Hatch (pictured) from Reading, who has been living with a rare form of sarcoma known as Paediatric Wild-type GIST (Gastrointestinal Stromal Tumour) since October 2009. She was nominated by the charity Sarcoma UK for her fundraising efforts and for helping to raise awareness of sarcoma, which sadly affects a high number of youngsters. After two operations to remove tumors and intensive chemotherapy, Pippa is now enjoying life as a normal 17-year-old, albeit with the uncertainties that go with having such a rare form of cancer. ?London 2012 Torch Relayheptathlete Jessica Ennis, 400m hurdler Dai Greene and swimming star Rebecca Adlington. The Olympic torch relay, which began in mid-May, is also playing a key role in generating excitement in the lead-up to the Games. During its 70-day journey to the Opening Ceremony, the Olympic torch will be carried by a total of 8,000 people and will pass within 15km of 95 per cent of the UK population. But one of the most noteworthy aspects of London 2012 is the lasting legacy that will be left for the future once the Games have left town. The area of East London has undergone a dramatic change and it is hoped that the construction of the Orbit Tower and the Olympic Museum will make the Park a tourist attraction to rival those on the other side of the city.The Olympic Village - where the athletes and officials will stay during the Games - will be converted into homes and the world-class sporting venues will be adapted when necessary and used by sports clubs and the local community, in addition to hosting major international events in the future. There is no doubt that the 2012 Games will deliver fantastic sporting memories and inspire a generation, as the world's elite athletes go for gold and the people of London, the UK and the world come out to celebrate. ?"One of the most noteworthy aspects of London 2012 is the lasting legacy that will be left for the future once the Games have left town"38 OLYMPIC REVIEW LONDON 2012