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50 OLYMPIC REVIEW OLYMPIC SPONSORSHIPCoca-ColaInspired by the sounds, spirit and culture of the host city of London, Coca-Cola's innovative Move to the Beat promotional campaign will help bring young people closer to the Olympic Games through music. The global campaign, which will be activated across multiple platforms, features an uplifting anthem created by GRAMMY award-winning producer Mark Ronson and chart-topping vocalist Katy B, which fuses the sounds of Olympic sports with the beat of London music. Coca-Cola is also an offi cial Presenting Partner of the Olympic Torch Relay, marking the eighth time the company has taken on the role. During London 2012, Coca-Cola will also offer the widest range of drinks and sizes ever offered at an Olympic Games, with 75% of the drinks served being low or no-calorie options. At all London 2012 venues, packaged Coca-Cola products will be served in 100% recyclable plastic bottles and every bottle recycled at the venues will be made into a new bottle, which will be back on shelves within six weeks. In addition, Coca-Cola, Diet Coke and Coke Zero drinks will be served in PlantBottle packaging, which uses up to 30% plant-based material. www.coca-cola.co.uk/olympic-gamesDOWDow's diversifi ed industry-leading portfolio of specialty chemical, advanced materials, agro-sciences and plastics businesses will provide a broad range of technology-based products and solutions to the Games. These include insulation for roofi ng and fl ooring at several venues, including the Olympic Stadium and Olympic Village, the International Broadcast and Main Press Centre (IBC/MPC), the Copper Box (handball, modern pentathlon) and artifi cial turf for the hockey fi eld. Dow will also produce a sustainable, fabric wrap that will encircle the Olympic Stadium during the Games. The wrap will comprise 336 individual panels - each approximately 25 metres high and 2.5 metres wide - and will help the stadium become the visual centrepiece of the London 2012 Games. www.dow.com/olympicpartnershipAcerThe PC infrastructure provided by Acer to power the Games covers the entire Olympic complex, with 13,000 computers and 900 servers being deployed to serve the numerous venues, including the Technology Operations Centre (TOC) and the Media Centre, as well as the Olympic Village and all competition venues. Acer is also providing ground support with more than 350 Acer technicians and managers on hand at the Olympic venues, ensuring that all Acer equipment runs smoothly, and will create four PC Lounges to provide internet access for both the media and athletes. During the Games, Acer will also run an 800 square metres interactive showcase in the Olympic Park. www.olympic.org/sponsors/acerAtosAtos will design, build and secure the multiple IT systems needed during the Games, as well as managing and integrating the contributions of all the technology partners to deliver seamless results to the world. For London 2012, Atos expects to process 30% more results data than during Beijing 2008, ensuring the world's media meets the increasing demand of fans for information as it happens. The Atos Remote Commentator Information System (CIS) covers all 26 sports, enabling broadcasters to cover more sports more cost effectively from London and from their home studios in order to provide TV viewers at home with better coverage of the London 2012 Games. uk.atos.net/en-uk/olympic_gamesGEGE will provide essential equipment to effi ciently generate, distribute and measure power during the Games, as well as illuminate venues and the Olympic Park. There will be GE equipment in all sporting and non-sporting venues, including the Olympic Village, and three Jenbacher CHP engines will be used in the Energy Centres to provide power, heating and a cooling system across the Park. GE Jenbacher co-generation technology will be used to power the Games and the 10 MW project is a cornerstone of London 2012's goals to increase the use of alternative energy, water conservation and recycling strategies. GE is also equipping the Polyclinic in the Olympic Village, where athletes will have access to best-in-class digital imaging including MRI, CT, X-Ray and Ultrasound allowing the diagnosis of even the smallest strains and sprains. www.ge.com/olympicgamesThe Worldwide Olympic PartnersWe take a quick look at what each of the 11 Worldwide Olympic Partners are doing for the London 2012 Olympic Games

OmegaAmong the symbols that best represent Omega's Olympic role is the Countdown Clock in Trafalgar Square, London, which was unveiled on 14 March 2011, exactly 500 days before the London 2012 Opening Ceremony. During the Games, 450 professional timekeepers and data handlers, along with an army of local volunteers, will be using more than 400 tonnes of Omega equipment to ensure that the timing, scoring and display of the results are fl awlessly executed. Omega's partnership with the Olympic Movement will also be refl ected in some of its products and in the advertising and publicity campaigns that will be activated especially for the London 2012 Olympic Games. www.omegawatches.com/london2012OLYMPIC REVIEW 51OLYMPIC SPONSORSHIPMcDonald'sAs the Offi cial Restaurant of the Games, McDonald's will feed the athletes, coaches, media and spectators on site at the Games with the most extensive menu in its Olympic history. McDonald's will have four new Olympic venue restaurants - one in the Olympic Village, another for the media in the Main Press Centre, and two in the Olympic Park for spectators - staffed by 2,000 of McDonald's best restaurant employees and managers from around the world, who will form the largest Champion Crew ever. McDonald's is also launching the Champions of Play programme, which will bring kids from around the world together for a once-in-a-lifetime experience at the London 2012 Olympic Games. Up to 200 children and their guardians will be selected to see the Games fi rst-hand, and have the exclusive privilege of a behind-the-scenes look at select venues, such as the athletics stadium, Velodrome and BMX track, and special access to where the athletes will compete.www.olympic.org/sponsors/mcdonaldsSamsungSamsung will provide the Olympic Family with mobile phones and the company's proprietary wireless communications platform - entitled WOW (Wireless Olympic Works). These innovative mobile phone technologies provide a real-time, user location-based information service and interactive communications. Samsung will also showcase its cutting-edge mobile technology at the Olympic Park and across major sites in London to enrich the Olympic Games experience for spectators. In addition to being a Presenting Partner of the London 2012 Torch Relay, Samsung is also activating various campaign streams to support its "Everyone's Olympic Games" thematic, which reaches out to encourage everyone around the world to get involved in the London 2012 Olympic Games. www.samsung.com/uk/london2012PanasonicDuring London 2012, Panasonic will provide more state-of-the-art audio/visual equipment than at any previous Games, including LED large screen display systems, professional audio systems, fl at-screen TVs, and digital video cameras. Panasonic has also partnered with Olympic Broadcasting Services (OBS) to make London 2012 the fi rst ever live 3D Olympic Games, by providing its state-of-art 3D production technologies. The company will also host a showcase in the Olympic Park, where it will show live 3D event coverage in the Panasonic Full HD 3D Theatre, while its new projector technology will be used during the Opening and Closing Ceremonies. panasonic.net/olympicP&GFor the London 2012 Olympic Games, Procter & Gamble has launched the biggest promotional campaign in the company's history, entitled "Thank You Mom", which celebrates the unsung hero behind every athlete - their mother. The campaign also aims to raise USD 5 million to help establish and sustain youth sports programmes around the world, with a portion of sales and donations from the company's leading brands being used to help children enjoy sport. Additionally, P&G will help hundreds of mothers of Olympians experience the Olympic Games, while all other moms will have the chance to attend London 2012 through on-pack ticket competitions. www.olympic.org/sponsors/pgVisaAt each edition of the Games, Visa implements and manages the payment system infrastructure and network throughout all Olympic venues. For London 2012, there will be approximately 3,000 contactless-enabled POS devices in merchant locations in Olympic venues, while Visa will also install eight ATMs within the Games footprint and eight Visa Customer Service Booths at various Olympic venues that will offer on-site assistance to cardholders. Visa has a global Olympic-themed marketing campaign which will communicate Visa's universal acceptance and proud history as a sponsor of the Olympic Movement for 25 years, while Visa is also working with more than 250 fi nancial institution clients globally to offer Visa cardholders the once-in-a-lifetime opportunity to attend the London 2012 Olympic Games. www.olympic.org/sponsors/visa