OmegaAmong the symbols that best represent Omega's Olympic role is the Countdown Clock in Trafalgar Square, London, which was unveiled on 14 March 2011, exactly 500 days before the London 2012 Opening Ceremony. During the Games, 450 professional timekeepers and data handlers, along with an army of local volunteers, will be using more than 400 tonnes of Omega equipment to ensure that the timing, scoring and display of the results are fl awlessly executed. Omega's partnership with the Olympic Movement will also be refl ected in some of its products and in the advertising and publicity campaigns that will be activated especially for the London 2012 Olympic Games. www.omegawatches.com/london2012OLYMPIC REVIEW 51OLYMPIC SPONSORSHIPMcDonald'sAs the Offi cial Restaurant of the Games, McDonald's will feed the athletes, coaches, media and spectators on site at the Games with the most extensive menu in its Olympic history. McDonald's will have four new Olympic venue restaurants - one in the Olympic Village, another for the media in the Main Press Centre, and two in the Olympic Park for spectators - staffed by 2,000 of McDonald's best restaurant employees and managers from around the world, who will form the largest Champion Crew ever. McDonald's is also launching the Champions of Play programme, which will bring kids from around the world together for a once-in-a-lifetime experience at the London 2012 Olympic Games. Up to 200 children and their guardians will be selected to see the Games fi rst-hand, and have the exclusive privilege of a behind-the-scenes look at select venues, such as the athletics stadium, Velodrome and BMX track, and special access to where the athletes will compete.www.olympic.org/sponsors/mcdonaldsSamsungSamsung will provide the Olympic Family with mobile phones and the company's proprietary wireless communications platform - entitled WOW (Wireless Olympic Works). These innovative mobile phone technologies provide a real-time, user location-based information service and interactive communications. Samsung will also showcase its cutting-edge mobile technology at the Olympic Park and across major sites in London to enrich the Olympic Games experience for spectators. In addition to being a Presenting Partner of the London 2012 Torch Relay, Samsung is also activating various campaign streams to support its "Everyone's Olympic Games" thematic, which reaches out to encourage everyone around the world to get involved in the London 2012 Olympic Games. www.samsung.com/uk/london2012PanasonicDuring London 2012, Panasonic will provide more state-of-the-art audio/visual equipment than at any previous Games, including LED large screen display systems, professional audio systems, fl at-screen TVs, and digital video cameras. Panasonic has also partnered with Olympic Broadcasting Services (OBS) to make London 2012 the fi rst ever live 3D Olympic Games, by providing its state-of-art 3D production technologies. The company will also host a showcase in the Olympic Park, where it will show live 3D event coverage in the Panasonic Full HD 3D Theatre, while its new projector technology will be used during the Opening and Closing Ceremonies. panasonic.net/olympicP&GFor the London 2012 Olympic Games, Procter & Gamble has launched the biggest promotional campaign in the company's history, entitled "Thank You Mom", which celebrates the unsung hero behind every athlete - their mother. The campaign also aims to raise USD 5 million to help establish and sustain youth sports programmes around the world, with a portion of sales and donations from the company's leading brands being used to help children enjoy sport. Additionally, P&G will help hundreds of mothers of Olympians experience the Olympic Games, while all other moms will have the chance to attend London 2012 through on-pack ticket competitions. www.olympic.org/sponsors/pgVisaAt each edition of the Games, Visa implements and manages the payment system infrastructure and network throughout all Olympic venues. For London 2012, there will be approximately 3,000 contactless-enabled POS devices in merchant locations in Olympic venues, while Visa will also install eight ATMs within the Games footprint and eight Visa Customer Service Booths at various Olympic venues that will offer on-site assistance to cardholders. Visa has a global Olympic-themed marketing campaign which will communicate Visa's universal acceptance and proud history as a sponsor of the Olympic Movement for 25 years, while Visa is also working with more than 250 fi nancial institution clients globally to offer Visa cardholders the once-in-a-lifetime opportunity to attend the London 2012 Olympic Games. www.olympic.org/sponsors/visa

52 OLYMPIC REVIEW BROADCASTING