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10BATC administrationExecutive DirectorDavid SiegelVice President Finance & AdministrationColeen SeversonReceptionist Nicole CoonAdministrative Assistant/Publishing Linda JacobsonAssistant to Public Policy Mary SchweichDirector of Marketing Wendy DanksDirector of EducationKimberly LockwoodMarketing & PR Coordinator Michelle BruhnDirector of Membership ServicesKate LiberkoDirector of Administrative Services Maxine MillerProduction Artist/Web Content CoordinatorCasey HafnerProject Manager/Graphic Designer Dawnita ParmelyAdministrative AssistantHeather LitchySales Ruth PetermannDeb EarlDirector of Public PolicyJames VagleThe BUILDERS' DIGESTmagazine is theofficial publication of the Builders Association ofthe Twin Cities (BATC). The BUILDERS'DIGESTis published and distributed fourtimes per year to its members and othersassociated with the building industry. Neitherthe advertisers, nor the BATC, will beresponsible or liable for misinformation,misprints, typographical errors, etc., hereincontained. For advertising rates, resource file oraddress change information, contact the BATC.Suggestions, ideas and letters are welcome. Ifcircumstances require, the BATC reserves theright to increase or decrease the number ofBUILDERS' DIGESTissues published on anannual basis.Builders Association of the Twin Cities (BATC)2960 Centre Pointe Drive . Roseville, MN 55113-1182Phone: 651-697-1954 . batc.orgBUILDERS' DIGEST| OCTOBER-NOVEMBER-DECEMBER 2010WWW.BATC.ORGWelcome David Siegel,BATC's new ExecutiveDirectorEXECUTIVEDIRECTORWe are pleased to welcome David Siegel as our newExecutive Director.David started with BATC on September 15 after acomprehensive search process identified him as thebest candidate for the job. He comes to BATC withmore than 22 years of experience in Association man-agement, the last 12 as chief staff officer.Most recently, David has served as Executive VicePresident of the Minnesota Restaurant, Lodging andResort and Campground Associations, three inde-pendent trade associations that formed their ownmanagement company and are collectively managedby Hospitality Minnesota. David served as thePresident & CEO of the management company aswell. In addition to the three Associations and theirmanagement company, the collective operated a non-profit foundation and a political action committee.Key areas of focus at the Minnesota Restaurant,Lodging and Resort & Campground Associationswere enhancement of a consumer-facing website anda member-oriented website, an industry trade show,lobbying, education and information. While at theAssociations' helm, David led the development ofquarterly four-color industry trade magazines, suc-cessfully merged two competing associations in thelodging industry, created well-regarded industryawards programs and built a strong state-wide grass-roots network of industry operators. He also oversawthe development of a new dividend-based workerscompensation program.Prior to his service at Hospitality Minnesota, Davidwas the Executive Director of the Maine InnkeepersAssociation for five years. And he got his start inAssociation management as the CommunicationsDirector of the organizations he later managed, theMinnesota Restaurant, Lodging and Resort &Campground Associations.After 22 years in association management in thehospitality field, David was ready to take his skills toa new industry. "First, I believe that Associations arecore to the effective operation of a democracy. I ampassionate about associations and their role in oursociety. And second, I believe home building is anindustry that is core to a successful economy in ourcountry. Helping people achieve their dream of own-ing a home by working for this association is some-thing I am truly passionate about," Siegel said.David is a past president of the Maine Society ofAssociation Executives and the International Societyof Hotel Association Executives. Up until his depar-ture from his recent Associations, he served on theBoard of Directors of the Council of State RestaurantAssociations, and was seated on the ExploreMinnesota Tourism Council and the University ofMinnesota Tourism Center Advisory Board.In addition to his many years of Association man-agement experience, David has served as a newspaperreporter in International Falls, MN; reporter and man-aging editor for a chain of Twin Cities suburban week-ly papers and a public information coordinator for thepublic schools. He has obtained his CertifiedAssociation Executive designation and is a graduate ofthe Institutes of Organizational Management."David has managed several trade associations, andhas led Hospitality Minnesota through this most chal-lenging economy, making difficult decisions thatensured the future of the industry's three trade associ-ations. He brings energy, passion and experience andwe're really looking forward to a strong future forBATC with David," said Gary Aulik, President.

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